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Month: September 2017

Philanthropy in Sport

Philanthropy in Sport

Sports have become one of the most popular global activities, attracting the attention of millions of people. This growth is producing more and more powerful social icons that have considerable influence in society. Athletes serve as role models for the youth that follow the sport and admire their heroes. Financial wealth and personal influence can be used towards positive social development and athletes have a long track record of aligning themselves with charitable causes, something that has become a standard,…

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Welcome to the Money Smart Athlete Blog

Welcome to the Money Smart Athlete Blog

September 19 2017 I am very excited about the launching of this blog which is a labor of love, vision and hard work. I have been working with athletes from all continents for over 20 years and throughout my career, I have witnessed the financial fall of many great athletes who had been earning substantial amounts of money during their sports career. The financial vulnerability of athletes is a real problem which I believe can only be tackled by cultivating…

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Monetizing on your stardom: Your work/life phases and how to best utilize them

Monetizing on your stardom: Your work/life phases and how to best utilize them

Nowadays, the athlete’s brand, its development and the commercial exploitation of the resulting image rights have become an integral part of the athlete’s career. By developing their personal brand, athletes monetize the success of today in the long term. A well crafted brand strategy can transform them from sports related VIPs, to business related VIPs with a life time duration. The brand value of an athlete can be build in such a way that the athlete can be transformed into…

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