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Month: January 2019

Looking at trends: 5 Industries that invest big in sports advertising through brand ambassadors

Looking at trends: 5 Industries that invest big in sports advertising through brand ambassadors

By Constantinos Massonos, Contributor Attracting the attention of a target audience is becoming a more and more difficult task for any brand. The traditional 30-second ad on television and radio is no longer the only available means to do so, as internet and social media usage is constantly increasing. Marketers are struggling to find the most suitable recipe, or marketing mix, of appropriate platforms and innovative strategies that will allow them to deliver a brand’s message in the most impactful…

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Social Media Strategies for promoting the Money Smart Athlete’s Brand

Social Media Strategies for promoting the Money Smart Athlete’s Brand

By Lazaros Ioannou, APC Sports Consulting Ltd The Athletic Brand of Money Smart Athletes can be built in such a way so that it can transform them into local or global signature brands, which can be leveraged to sell, endorsed and make a profit. Money Smart Athletes can build and capitalize on their brand by creating proper personal marketing strategies, with well-defined branding activities which are in line with their life plan. A large part of these personal marketing strategies…

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Branded Entertainment: Athletes in Film

Branded Entertainment: Athletes in Film

by Susan Sember The mediums of film, television and video content provide a unique platform to establish an athlete’s brand in the most immersive and authentic way.  Branded entertainment is increasingly gaining stride in preference over traditional advertising and demand for sports related programming- documentaries and feature films- is greater than ever. Thus, the opportunities for such undertakings as a means to advance an athlete’s brand are unlimited. If structured appropriately, such projects will allow the athlete to tell his…

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Evaluating the Strength of your Athletic Brand

Evaluating the Strength of your Athletic Brand

By Niovie Constantinou, Contributor Professional athletes have a relatively short career playing sport, living most of their life from earnings made off the field, which is why it is important that they are proactive when it comes to their financial planning. One of the many pillars of good financial planning is building the athlete’s personal brand in order to maximize their earning potential off the field during and after their sports career. Indeed, an athlete’s playing career may end, but…

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Creating the Money Smart Athlete’s Marketing Plan

Creating the Money Smart Athlete’s Marketing Plan

By Demetris Constantinou, Contributor  The importance of the MSA’s marketing plan In previous articles, we’ve discussed the importance of building a strong brand and how that brand can help you elevate your life both financially and professionally. Truth be told, creating, establishing and maintaining an athlete’s brand is not as simple as it might sound. Of course, marketing experts will always be there to assist you with building your brand, but, unfortunately, creating a strong brand requires more than just…

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The Athlete’s Brand and its Components

The Athlete’s Brand and its Components

While some athletes are simply popular because of their work, there are some who have gone the extra mile to create a ‘killer’ personal brand that can always be utilized for profit and influence.  A personal sports brand can be build in such a way to transform the athlete into a local, national or even a global signature brand, which can be leveraged to sell, be endorsed and make a profit. The sports celebrity brand has three identifiable main components…

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January 2019 Editorial: The Money Smart Athlete’s Marketing Plan for Long-term Success

January 2019 Editorial: The Money Smart Athlete’s Marketing Plan for Long-term Success

1 January, 2019 Happy New Year to all!  I extend my best wishes to all of our readers and may 2019 be an exciting year of bold decisions, exciting adventures and extraordinary growth! At the Money Smart Athlete Blog we are starting off the year powerfully by addressing the commercialization of the athlete’s personal brand and how a well thought out and tailor made personal marketing plan can contribute to the Money Smart Athlete’s long term success. The image of…

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