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Month: January 2019

Creating the Money Smart Athlete’s Marketing Plan

Creating the Money Smart Athlete’s Marketing Plan

By Demetris Constantinou, Contributor  The importance of the MSA’s marketing plan In previous articles, we’ve discussed the importance of building a strong brand and how that brand can help you elevate your life both financially and professionally. Truth be told, creating, establishing and maintaining an athlete’s brand is not as simple as it might sound. Of course, marketing experts will always be there to assist you with building your brand, but, unfortunately, creating a strong brand requires more than just…

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The Athlete’s Brand and its Components

The Athlete’s Brand and its Components

While some athletes are simply popular because of their work, there are some who have gone the extra mile to create a ‘killer’ personal brand that can always be utilized for profit and influence.  A personal sports brand can be build in such a way to transform the athlete into a local, national or even a global signature brand, which can be leveraged to sell, be endorsed and make a profit. The sports celebrity brand has three identifiable main components…

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January 2019 Editorial: The Money Smart Athlete’s Marketing Plan for Long-term Success

January 2019 Editorial: The Money Smart Athlete’s Marketing Plan for Long-term Success

1 January, 2019 Happy New Year to all!  I extend my best wishes to all of our readers and may 2019 be an exciting year of bold decisions, exciting adventures and extraordinary growth! At the Money Smart Athlete Blog we are starting off the year powerfully by addressing the commercialization of the athlete’s personal brand and how a well thought out and tailor made personal marketing plan can contribute to the Money Smart Athlete’s long term success. The image of…

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