January 2019 Editorial: The Money Smart Athlete’s Marketing Plan for Long-term Success

January 2019 Editorial: The Money Smart Athlete’s Marketing Plan for Long-term Success

1 January, 2019

Happy New Year to all!  I extend my best wishes to all of our readers and may 2019 be an exciting year of bold decisions, exciting adventures and extraordinary growth!

At the Money Smart Athlete Blog we are starting off the year powerfully by addressing the commercialization of the athlete’s personal brand and how a well thought out and tailor made personal marketing plan can contribute to the Money Smart Athlete’s long term success.

The image of sports celebrities has become a tradable commodity nowadays and well known athletes can influence millions of people and earn significant sums of money for exerting this influence.  Exceptional athletic performance, when combined with a unique personal style and a marketable lifestyle, can shoot an athlete to the top tiers of the Sports Stardom Sphere.

This month we want to guide Money Smart Athletes in developing and implementing proper personal marketing strategies based on their unique characteristics, which align with their life plans and through which they will be able to monetize the athletic successes of today in the long run and for the rest of their lives.

Athena P. Constantinou

E-mail: athena@apc-sport.com

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