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Month: July 2019

Is Top Athletic Performance a Prerequisite for a Strong Athletic Brand? The Colin Kaepernick Case

Is Top Athletic Performance a Prerequisite for a Strong Athletic Brand? The Colin Kaepernick Case

By Ioakim Thrasyvoulou, FCCA /Director at APC Image Rights Advisors Ltd – www.sportsimagerightsexpert.com The common perception is that athletic performance is directly linked with the brand strength of the athlete and top athletic performance is considered to be a necessary component of the athletic brand equity.  How true is this perception though?  In this article, I would like to go over the circumstances under which athletes may cultivate a strong brand even if they have not achieved top athletic performance,…

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Financially successful athletes that don’t perform well in sports

Financially successful athletes that don’t perform well in sports

By Andreas Themistocleous, Contributor Think about Dennis Rodman. He was never the basketball talent, yet he won multiple championships with the Pistons and the Bulls. He was never a top-3 name mention in any team conversation, yet years after his retirement the media still bother to ask his opinion on basketball issues. Rodman was a performer; he had a niche. He made himself necessary to his team. At the end of his career, he probably tried every possible route to…

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How the Money Smart Athlete can use athletic performance towards financial success

How the Money Smart Athlete can use athletic performance towards financial success

By Constantinos Massonos, Contributor Success in an athlete’s career can come in many forms; winning a league title with a club, breaking a personal record or winning an Olympic medal. In addition to a big shot of dopamine, success will also result in a huge amount of free, ongoing exposure through local and international TV, newspapers and magazines, and sports and pop culture websites.  Financial success, on the other hand, comes as a result of hard work and the ability…

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Top Athletic Performance and Utilizing the Resulting Fame

Top Athletic Performance and Utilizing the Resulting Fame

By Niovie Constantinou, Contributor In today’s media-driven world, professional athletes have obtained considerable fame, with the top performing ones being some of the most iconic individuals in the world. It is a fact that they have influenced generations to come, not only with regards to sport, but in so many other areas as well, since their power and influence has spread across the entertainment industry and beyond. The flip side of becoming so famous so fast, is that there is…

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July 2019 Editorial: The Contribution of Athletic Performance to the Athlete’s Personal Financial Success

July 2019 Editorial: The Contribution of Athletic Performance to the Athlete’s Personal Financial Success

July 1, 2019 All professional athletes strive for excellence in their field; this is considered the norm and it is expected of every professional athlete.  However, only a handful of them acquire ‘elite’ status which of course translates to stardom and in consequence, to a variety of financial opportunities.  These ‘elite status’ athletes comprise no more than 5 to 10 percent of the athletes in their field. Our topic this month deals with the chances of financial success for the…

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