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Month: October 2019

How can athletes use social media effectively?

How can athletes use social media effectively?

By Anna Kyprianou, APC Sports Consulting Limited “We don’t have a choice on whether we DO social media; the question is how well we DO it.” – Eric Qualman Advancements in technology have brought a completely new world of possibilities. Our society has enjoyed tremendous benefits from the technological development of social media and other types of electronic communication. Of course, the sports industry could not be out of this new era of opportunities. Athletes can grow their market value…

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Athletes Generating Additional Income through Social Media

Athletes Generating Additional Income through Social Media

By Lazaros Ioannou, APC Sports Consulting Limited It was less than a week ago that a news headline from the news website Business Insider caught my attention; ‘’Cristiano Ronaldo reportedly makes more money being an influencer on Instagram than he does playing soccer for Juventus’’. According to the article, Cristiano makes the exorbitant amount of $47.8 million per year from paid Instagram posts, while his salary from Juventus is at $34 million per year. Cristiano, who is actually the most…

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Social Implications of Social Media Misuse in the Sports Industry

Social Implications of Social Media Misuse in the Sports Industry

By Dr  Antonis Alexopoulos, Ph.D. in Sport Sociology The relationship between Sports and Media is long-lasting, and symbiotic with mutual benefits on both sides. Arguably, the vast development and exposure of sports has been due to the role of traditional media, that serve as a vehicle to deliver sports ‘products’ to the consumer. In return sports, with the great social power of attracting the interest of consumers, have created revenue streams for the media outlets in the form of advertisements…

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Recommended Social Media Platforms for Athletes

Recommended Social Media Platforms for Athletes

By Constantinos Massonos, Contributor The evolution of social media has changed the way we interact and communicate with each other. Nowadays social media are considered the most consumed medium of attention of fans among all other traditional medium outlets such as TV and Radio. That’s why athletes, teams and sport organizations are trying to benefit as much as possible from using them. Building a social media presence is an important part of any athlete’s brand building plan because it allows…

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Athletes and Social Media Mistakes

Athletes and Social Media Mistakes

By Niovie Constantinou, Contributor As previously discussed, an athlete’s brand is a crucial pillar to post-sports career opportunities and if used wisely, the building block to creating a legacy. At the very core of an athlete’s brand is, of course, social media: every professional athlete now uses social media to communicate with fans and promote their brand. For this reason, athletes should be diligent about how they use social media to ensure that the public perceives them in a positive…

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Corporate Social Responsibility and Social Media

Corporate Social Responsibility and Social Media

By Andreas T. Themistocleous, Contributor Browsing through twitter, on a brisk summer morning, I came across the news of the Toronto Raptors and their GM’s “Giants of Africa” documentary, part of an ongoing effort to improve the lives of youth in the continent. Sitting oceans away from both Africa and the North Americas, I caught myself rather indifferent at first, yet so much involved in the process, as I kept reading. I kept thinking that the sports industry is increasingly…

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October 2019 Editorial: The Money Smart Athlete and Social Media

October 2019 Editorial: The Money Smart Athlete and Social Media

October 1, 2019 Social media are communication and socializing tools that we use in our everyday lives. According to the latest statistics, the number of social media users worldwide in 2018 was 3.196billion, with an increase of 13 percent from the previous year. Companies and individuals use social media to promote their brand, products and services.  Nowadays, athletes use social media quite heavily to market themselves and communicate with their fans, sponsors and potential sponsors. Through social media, athletes are…

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