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Month: February 2020

Athletic Entrepreneurship: Using your Brand to Build Business

Athletic Entrepreneurship: Using your Brand to Build Business

By Demetris Constantinou, Contributor When we think about entrepreneurs, we tend to concentrate on people that came up with new ideas and innovations that have shaped our lives in different ways. While this is a core determinant of what an entrepreneur is, it excludes a big fraction of entrepreneurship that has been on the rise the past couple of decades: Athletic Entrepreneurship. This form of entrepreneurship, rather than focusing on providing life-changing innovations and solutions, emphasizes on creating value by…

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A tribute to Kobe Bryant: The Entrepreneur and Basketball Legend

A tribute to Kobe Bryant: The Entrepreneur and Basketball Legend

By Andreas Themistocleous, APC Sports Consulting Ltd I was wrong to think I could write this article without crying, while going through research material about the Legend of Kobe Bryant that I had witnessed in person, as a basketball player in the NCAA, during Kobe’s prime years with the Lakers. He was on our daily discussion agenda in the locker room, about his performance, his attitude, his approach to the Game, whether or not he was better than Jordan and…

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Building the athlete’s entrepreneurial team

Building the athlete’s entrepreneurial team

By Constantinos Massonos, Contributor One of the hardest parts of a professional athlete’s life is transitioning to a second career after sports. Sports stakeholders, having recognized the issue, strive to help athletes realize that their “dream job” won’t last forever, and that they should start preparing for life after sports as soon as they start competing professionally. Athletes can utilize the characteristics that allowed them to compete professionally, by choosing between two main paths, getting employed or working for themselves…

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Why athletes become great entrepreneurs

Why athletes become great entrepreneurs

By Lazaros Ioannou, APC Sports Consulting Limited There are many examples of professional athletes who made it into business after their retirement from sports. Payton Manning, David Beckham, John Elway, Magic Johnson and Venus Williams are just a few examples of the most notable elite athletes who made a successful transition from sports to entrepreneurship. The entrepreneurial success of athletes is highly attributable to the traits and characteristics athletes cultivate throughout their athletic career.  These traits that are acquired by…

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Entrepreneurial Athletes: Think Outside the Box

Entrepreneurial Athletes: Think Outside the Box

By Andreas Themistocleous, APC Sports Consulting Ltd I usually take pride in calling myself an athlete. As I have exhaustively reiterated to my family and friends, “we are a different breed, we are a rare breed”. It might sound arrogant or ill intended, but I usually do it to prove a certain point. As athletes, we learn to work hard and wait for our hard work to manifest into rewards; we are goal oriented, focused and ethical; we know how…

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February 2020 Editorial: The Entrepreneur Athlete

February 2020 Editorial: The Entrepreneur Athlete

February 1, 2020 Entrepreneurship is a lucrative post sports career option for many athletes.  Entrepreneurship itself is very exciting and it usually comes with excellent wealth generating prospects.  During the past decade, we have seen a number of successful business ventures initiated and headed by athletes.  Entrepreneurs are usually risk takers, they like to create, they love to work and do not mind being constantly out of their comfort zone.  These very same characteristics are the ones that athletes cultivate…

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