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Author: moneysmart

Is Top Athletic Performance a Prerequisite for a Strong Athletic Brand? The Colin Kaepernick Case

Is Top Athletic Performance a Prerequisite for a Strong Athletic Brand? The Colin Kaepernick Case

By Ioakim Thrasyvoulou, FCCA /Director at APC Image Rights Advisors Ltd – www.sportsimagerightsexpert.com The common perception is that athletic performance is directly linked with the brand strength of the athlete and top athletic performance is considered to be a necessary component of the athletic brand equity.  How true is this perception though?  In this article, I would like to go over the circumstances under which athletes may cultivate a strong brand even if they have not achieved top athletic performance,…

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Financially successful athletes that don’t perform well in sports

Financially successful athletes that don’t perform well in sports

By Andreas Themistocleous, Contributor Think about Dennis Rodman. He was never the basketball talent, yet he won multiple championships with the Pistons and the Bulls. He was never a top-3 name mention in any team conversation, yet years after his retirement the media still bother to ask his opinion on basketball issues. Rodman was a performer; he had a niche. He made himself necessary to his team. At the end of his career, he probably tried every possible route to…

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How the Money Smart Athlete can use athletic performance towards financial success

How the Money Smart Athlete can use athletic performance towards financial success

By Constantinos Massonos, Contributor Success in an athlete’s career can come in many forms; winning a league title with a club, breaking a personal record or winning an Olympic medal. In addition to a big shot of dopamine, success will also result in a huge amount of free, ongoing exposure through local and international TV, newspapers and magazines, and sports and pop culture websites.  Financial success, on the other hand, comes as a result of hard work and the ability…

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Top Athletic Performance and Utilizing the Resulting Fame

Top Athletic Performance and Utilizing the Resulting Fame

By Niovie Constantinou, Contributor In today’s media-driven world, professional athletes have obtained considerable fame, with the top performing ones being some of the most iconic individuals in the world. It is a fact that they have influenced generations to come, not only with regards to sport, but in so many other areas as well, since their power and influence has spread across the entertainment industry and beyond. The flip side of becoming so famous so fast, is that there is…

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July 2019 Editorial: The Contribution of Athletic Performance to the Athlete’s Personal Financial Success

July 2019 Editorial: The Contribution of Athletic Performance to the Athlete’s Personal Financial Success

July 1, 2019 All professional athletes strive for excellence in their field; this is considered the norm and it is expected of every professional athlete.  However, only a handful of them acquire ‘elite’ status which of course translates to stardom and in consequence, to a variety of financial opportunities.  These ‘elite status’ athletes comprise no more than 5 to 10 percent of the athletes in their field. Our topic this month deals with the chances of financial success for the…

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The Future of eSports and Potential Challenges for e-Athletes

The Future of eSports and Potential Challenges for e-Athletes

By Constantinos Massonos, Contributor Electronic games first appeared in the 1960s and their rapid development and worldwide expansion, is directly linked to the technological advances in computing of the last six decades. The launch of the Internet and the World Wide Web allowed gamers to compete against each other in multiplayer games without having to be in the same physical location. The electronic games played in a competitive environment were named eSports and the competing gamers participating in them e…

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Industry Trends in Professional esports 

Industry Trends in Professional esports 

By Irwin Kishner and Adam Unger The year 2019 has been a memorable one for the ever evolving global esports market.  For the first time global esports exceeded the billion-dollar revenue mark, with revenues expected to exceed $1.1 billion dollars.  You would be hard pressed to tell the difference between the crowd at a championship esports match and one at a FIFA World Cup Soccer match or even the Cameron Crazies at a Duke vs. University of North Carolina college…

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The Social Implications of eSports

The Social Implications of eSports

By Andreas Themistocleous, Contributor I really want to avoid the discussion on whether eSports are an actual sport. The moment the International Olympic Committee announced its consideration on including eSports in future Olympic Games, I was left without an argument. Afterall, who am I to challenge the “immortals”. At the end of the day, it does carry the general trends of actual sports with teams, superstars, commercial exploitation, huge fan following and an anticipated worth of 1.5 billion dollars by…

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Financial Opportunities for eSport Athletes

Financial Opportunities for eSport Athletes

By Niovie Constantinou, Contributor The eSport industry has grown vastly in the past decade, and what was once considered a hobby has now become a serious career path that can actually pay very generously. Video games are no longer simply designed to be played, as they become ever more visually pleasing for the audiences; they are designed to appeal to and drive large fan audiences towards them. In fact, many of the top eSport athletes are considered celebrities to Millennial…

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Should professional gamers be considered athletes

Should professional gamers be considered athletes

By Lazaros Ioannou, APC Sports Consulting Limited While gaming is becoming more and more popular with mainstream culture and as eSports continue to gain more followers, the argument whether eSports are indeed a sport and if professional gamers should be considered athletes is getting bigger and lots of people are ready to argue for either side. In order to better understand the numbers and growth of the eSports industry we can take a look at some general statistics relating to…

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