Browsed by
Category: Guest Bloggers’ Posts

Creating long term wealth for the money smart athlete

Creating long term wealth for the money smart athlete

By Beth Buckley Morgan– Family Business Wealth Wayne Gretzky said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” Being able to do this requires vision, an understanding of your sport and the ability to fast forward in the action to a future point in the game. Learning this skill is tremendously valuable in sports because you put yourself/your team in a better position to score and win….

Read More Read More

Is Top Athletic Performance a Prerequisite for a Strong Athletic Brand? The Colin Kaepernick Case

Is Top Athletic Performance a Prerequisite for a Strong Athletic Brand? The Colin Kaepernick Case

By Ioakim Thrasyvoulou, FCCA /Director at APC Image Rights Advisors Ltd – www.sportsimagerightsexpert.com The common perception is that athletic performance is directly linked with the brand strength of the athlete and top athletic performance is considered to be a necessary component of the athletic brand equity.  How true is this perception though?  In this article, I would like to go over the circumstances under which athletes may cultivate a strong brand even if they have not achieved top athletic performance,…

Read More Read More

Industry Trends in Professional esports 

Industry Trends in Professional esports 

By Irwin Kishner and Adam Unger The year 2019 has been a memorable one for the ever evolving global esports market.  For the first time global esports exceeded the billion-dollar revenue mark, with revenues expected to exceed $1.1 billion dollars.  You would be hard pressed to tell the difference between the crowd at a championship esports match and one at a FIFA World Cup Soccer match or even the Cameron Crazies at a Duke vs. University of North Carolina college…

Read More Read More

Interview with Lauryn Williams, a Four times Olympian

Interview with Lauryn Williams, a Four times Olympian

Question 1: Discuss the challenges faced as a career athlete and a student in this dual career role? I would say, the biggest challenge that you face as an athlete and a student, is time management.  Once you master that though, you become better equipped to deal with other aspects of your life once you are done competing.  Having already managed two different and equally important things simultaneously, studying and sports, makes athletes really good at being able to juggle…

Read More Read More

Sports Professionals- Why a budget matters when cost doesn’t

Sports Professionals- Why a budget matters when cost doesn’t

by Amobi Okugo Following a budget as a professional athlete is more difficult than it may seem. You get money from your salary, bonuses, appearances, per diem, etc and can spend money without accounting for what category it falls in. When it pertains to non essential expenses, staying in line with your budget and being smarter with where you spend your money will help you stay on top of your financial playbook. A budget is the process of making a spending…

Read More Read More

Financial Education for Women in Sports: An Economic Imperative

Financial Education for Women in Sports: An Economic Imperative

By Mayi Cruz Blanco Although girls and women have been able to access sports in growing numbers in the last decades, very few women have been able to reach senior leadership positions in the world of sports.  Moreover, investment into girls and women sporting careers, remain dramatically low within international sport governing bodies; a direct effect from lacking critical mass of female leaders across the whole industry. Currently, it is estimated that fewer than 20 per cent of Chief Executive…

Read More Read More

How to Eliminate Transition Trauma

How to Eliminate Transition Trauma

by Debra Russell  Throughout your life as an athlete, you will experience transition. As a student athlete, you experience it as you advance through the levels of your sport and then into University athletics and from amateur to professional. Even once you’re in the pros, you’ll transition from in-season to off-season, regular season to post-season playoffs, changing teams or divisions (depending on your sport of course), and then transitioning from being an active player to a retired player. You may…

Read More Read More

Branded Entertainment: Athletes in Film

Branded Entertainment: Athletes in Film

by Susan Sember The mediums of film, television and video content provide a unique platform to establish an athlete’s brand in the most immersive and authentic way.  Branded entertainment is increasingly gaining stride in preference over traditional advertising and demand for sports related programming- documentaries and feature films- is greater than ever. Thus, the opportunities for such undertakings as a means to advance an athlete’s brand are unlimited. If structured appropriately, such projects will allow the athlete to tell his…

Read More Read More

Teaming up to tackle the greatest challenges of our time

Teaming up to tackle the greatest challenges of our time

Common Goal is not a charity but a movement. We connect our members – players, coaches, fans and businesses – with a network of 127 high-impact NGOs across six continents, each of which harnesses the power of football to advance the United Nations Global Goals. Our members pledge a minimum of 1% of their football earnings with which they can support specific organisations from a region or champion a cause close to their hearts such as health, education or gender…

Read More Read More

Finding Financial Success as a Professional Athlete

Finding Financial Success as a Professional Athlete

The life of a professional athlete appears to be very exciting and stress-free on the surface. Your athletic skills surpass most normal individuals, providing you the ability to earn a higher than normal income, possibly leading to a luxurious lifestyle. Even if you do not yet have the financial ability to lead a comparable lifestyle to other higher profile athletes, it does not seem to stop some athletes from trying. The average person has heard the old adage, “Keeping up…

Read More Read More