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Category: Professional athletes and Social Responsibility

How can Athletes give back to their Community

How can Athletes give back to their Community

By Niovie Constantinou, Contributor Professional athletes are nowadays some of the most well-known individuals worldwide, with millions of fans looking up to them. Part of the athletes’ duty as role models is to promote good sportsmanship by being kind to their teammates and opponents, keeping their composure on the field (and off the field) and winning or losing with equal grace. At the same time, top players are also very well compensated which puts them into the unique position of…

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Gender Equality as part of the Athlete’s profile

Gender Equality as part of the Athlete’s profile

By Anna Kyprianou, APC Sports Consulting Ltd “It’s especially up to us, as role models to go public and continue with things which are more important than playing football” – Alexandra Pop, footballer. Ever since the first Olympic Games, athletes have become public figures and their words and actions are scrutinized by the public. Athletes are blessed with the gift of worldwide recognition. They are role models for younger generations and they often engage in philanthropy and campaigns on issues…

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The impact of Sports Role Models on kids’ lives

The impact of Sports Role Models on kids’ lives

By Iacovos Iacovides, APC Sports Consulting Ltd Growing up we all need our role models, heroes and idols that inspire us to dream and mumble: “One day I will be like them”. It is healthy and desirable not just for young athletes, but also kids in general who will not pursue or even try to pursue a professional career in their favorite sport to have role models beyond the household. People often underestimate the impact that an athlete can have…

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Professional athletes as leaders in everyday life

Professional athletes as leaders in everyday life

By Constantinos Massonos, Contributor Leadership is a term associated with acts of bravery which can lead to world-level changes, making it appear as something huge, a bit scary, and out of reach for ordinary people and as something that must be earned. But contrary to popular belief, leadership is part of human nature and is evident in almost every aspect of our lives. Leaders are people who we look up to, follow and respect and can influence and maximize the…

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