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Category: The Entrepreneur Athlete

Athletic Entrepreneurship: Using your Brand to Build Business

Athletic Entrepreneurship: Using your Brand to Build Business

By Demetris Constantinou, Contributor When we think about entrepreneurs, we tend to concentrate on people that came up with new ideas and innovations that have shaped our lives in different ways. While this is a core determinant of what an entrepreneur is, it excludes a big fraction of entrepreneurship that has been on the rise the past couple of decades: Athletic Entrepreneurship. This form of entrepreneurship, rather than focusing on providing life-changing innovations and solutions, emphasizes on creating value by…

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Building the athlete’s entrepreneurial team

Building the athlete’s entrepreneurial team

By Constantinos Massonos, Contributor One of the hardest parts of a professional athlete’s life is transitioning to a second career after sports. Sports stakeholders, having recognized the issue, strive to help athletes realize that their “dream job” won’t last forever, and that they should start preparing for life after sports as soon as they start competing professionally. Athletes can utilize the characteristics that allowed them to compete professionally, by choosing between two main paths, getting employed or working for themselves…

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Why athletes become great entrepreneurs

Why athletes become great entrepreneurs

By Lazaros Ioannou, APC Sports Consulting Limited There are many examples of professional athletes who made it into business after their retirement from sports. Payton Manning, David Beckham, John Elway, Magic Johnson and Venus Williams are just a few examples of the most notable elite athletes who made a successful transition from sports to entrepreneurship. The entrepreneurial success of athletes is highly attributable to the traits and characteristics athletes cultivate throughout their athletic career.  These traits that are acquired by…

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Entrepreneurial Athletes: Think Outside the Box

Entrepreneurial Athletes: Think Outside the Box

By Andreas Themistocleous, APC Sports Consulting Ltd I usually take pride in calling myself an athlete. As I have exhaustively reiterated to my family and friends, “we are a different breed, we are a rare breed”. It might sound arrogant or ill intended, but I usually do it to prove a certain point. As athletes, we learn to work hard and wait for our hard work to manifest into rewards; we are goal oriented, focused and ethical; we know how…

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