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Category: The Money Smart Athlete and Social Media

Recommended Social Media Platforms for Athletes

Recommended Social Media Platforms for Athletes

By Constantinos Massonos, Contributor The evolution of social media has changed the way we interact and communicate with each other. Nowadays social media are considered the most consumed medium of attention of fans among all other traditional medium outlets such as TV and Radio. That’s why athletes, teams and sport organizations are trying to benefit as much as possible from using them. Building a social media presence is an important part of any athlete’s brand building plan because it allows…

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Athletes and Social Media Mistakes

Athletes and Social Media Mistakes

By Niovie Constantinou, Contributor As previously discussed, an athlete’s brand is a crucial pillar to post-sports career opportunities and if used wisely, the building block to creating a legacy. At the very core of an athlete’s brand is, of course, social media: every professional athlete now uses social media to communicate with fans and promote their brand. For this reason, athletes should be diligent about how they use social media to ensure that the public perceives them in a positive…

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Corporate Social Responsibility and Social Media

Corporate Social Responsibility and Social Media

By Andreas T. Themistocleous, Contributor Browsing through twitter, on a brisk summer morning, I came across the news of the Toronto Raptors and their GM’s “Giants of Africa” documentary, part of an ongoing effort to improve the lives of youth in the continent. Sitting oceans away from both Africa and the North Americas, I caught myself rather indifferent at first, yet so much involved in the process, as I kept reading. I kept thinking that the sports industry is increasingly…

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