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Category: The Money Smart Athlete’s Marketing Plan for Long-term Success

Creating the Money Smart Athlete’s Marketing Plan

Creating the Money Smart Athlete’s Marketing Plan

By Demetris Constantinou, Contributor  The importance of the MSA’s marketing plan In previous articles, we’ve discussed the importance of building a strong brand and how that brand can help you elevate your life both financially and professionally. Truth be told, creating, establishing and maintaining an athlete’s brand is not as simple as it might sound. Of course, marketing experts will always be there to assist you with building your brand, but, unfortunately, creating a strong brand requires more than just…

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The Athlete’s Brand and its Components

The Athlete’s Brand and its Components

While some athletes are simply popular because of their work, there are some who have gone the extra mile to create a ‘killer’ personal brand that can always be utilized for profit and influence.  A personal sports brand can be build in such a way to transform the athlete into a local, national or even a global signature brand, which can be leveraged to sell, be endorsed and make a profit. The sports celebrity brand has three identifiable main components…

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