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Category: Your Brand

Tax Structuring of Image Rights

Tax Structuring of Image Rights

International Image Rights structures facilitate the exploitation of the athletes’ image rights throughout their movement from team to team and from one country to another and also take advantage of their international exposure in terms of sponsorships and endorsements in a number of countries and by a number of foreign brands. The exploitation of athletes’ image rights is normally undertaken by an image rights promotion company in which athletes transfer the rights to their image.  In order to set up…

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Brand Protection – Image Rights Registration

Brand Protection – Image Rights Registration

The money that sport personalities receive as remuneration for the usage of their image rights have tremendously risen during the last years. Image rights are an asset of the sports personality, with huge commercial value and potential. Therefore, it is imminent today, more than ever before, that sports personalities protect their image from unlicensed use by others. Whilst in countries like the United States, France or Germany, these personality rights are at some extent recognized and protected, there are still…

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Commercial Exploitation of the Athlete’s Brand

Commercial Exploitation of the Athlete’s Brand

Brands, political parties, humanitarian organizations among others strive to partner with sports and other celebrities, who with their advocacies and preferences influence purchasing and consumption patterns. The capacity to attract attention is a lucrative asset in a knowledge-based society. Information is a key factor to publishers, whether it be in social media, film, radio, TV, ad campaigns, political campaigns or advocacy movements. The rewards attached to the accumulation of attention capital are endless in our information based society. An athlete…

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Building the Money Smart Athlete’s Image Brand

Building the Money Smart Athlete’s Image Brand

An athlete’s brand can be built in such a way that the athlete can be transformed into a local or global signature brand, which can be leveraged to sell, endorsed and make a profit.  Athletes can build and capitalize on their brand by creating proper personal marketing strategies, with well-defined branding activities which are in line with their financial life plan. Strategic building of the athlete’s personal brand is crucial because it must be clear which values he or she…

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What is a Brand and what are Image Rights?

What is a Brand and what are Image Rights?

What is a Brand? The term “brand” has been used through the years with different meanings attached to it. From initially being used by cattle ranchers to describe the process of using branding irons to mark their animals with their “brand”, to using “brand” as the name given to a product or service from a specific source. Today, we also use the term “personal brand” as we consider every person to have their own set of unique characteristics. Everything you…

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Monetizing on your stardom: Your work/life phases and how to best utilize them

Monetizing on your stardom: Your work/life phases and how to best utilize them

Nowadays, the athlete’s brand, its development and the commercial exploitation of the resulting image rights have become an integral part of the athlete’s career. By developing their personal brand, athletes monetize the success of today in the long term. A well crafted brand strategy can transform them from sports related VIPs, to business related VIPs with a life time duration. The brand value of an athlete can be build in such a way that the athlete can be transformed into…

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