Latest Articles

Latest Articles

Student Athlete Decisions: Choosing their Academic Major

By Lazaros Ioannou, APC Sports Consulting Ltd Selecting the right major is perhaps the most important academic decision a student ...
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Challenges faced by Student Athletes and how they can tackle them

By Demetris Constantinou, Contributor It’s no secret that in today’s competitive landscape, student-athletes struggle to keep themselves in a steady ...
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February 2019 Editorial: Student Athlete Issues

1 February, 2019 Student Athletes are the most valuable human capital of the sports industry.  Regardless of whether they go ...
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Looking at trends: 5 Industries that invest big in sports advertising through brand ambassadors

By Constantinos Massonos, Contributor Attracting the attention of a target audience is becoming a more and more difficult task for ...
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Social Media Strategies for promoting the Money Smart Athlete’s Brand

By Lazaros Ioannou, APC Sports Consulting Ltd The Athletic Brand of Money Smart Athletes can be built in such a ...
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