May 11, 2020
Athlete welfare refers to the creation of a safe environment for athletes, both in their athletic and personal lives. Leagues and clubs have a huge role in the promotion of athletes’ welfare and while efforts to ensure the welfare of athletes are being made for some time, the real need for heightened efforts has surfaced during the past decade.
Obviously, there is a need to turn sport into a more athlete-centric affair by focusing on the wellbeing of athletes. To do that, clubs and leagues in the global sports arena have to commit to devote time and resources to create the right support systems for their athletes.
With the athletes’ wellbeing in mind, especially in view of what is going on right now in the sports industry due to COVID 19, this month we explore what can be done from the sports industry stakeholders to help athletes in a comprehensive way to ensure the safety and wellbeing of both athletes and their families.
Stay Safe, Stay Active!
Athena P. Constantinou