Money Smart Athlete Blog

Antonia Monastirioti

Financial Literacy, Special Themes

The Best Athlete Investors

Despite being well paid, many professional athletes are looking for alternative sources of income to grow their wealth. To this end, they often use their sports earnings to invest in various ventures and projects. Most investments are usually made after retirement; however, we have a number of cases where athletes begin investing way before they retire.  The rationale behind athletes’ investments is the creation of alternative sources of revenue which can potentially lead to the creation and accumulation of wealth. 

Women Athletes

The Gender Pay Gap in Sports

The difference in pay between athletes can vary by millions of dollars and this difference can be justified by their different levels of skill, popularity and quality. But when it comes to women athletes, they seem to be paid at a whole different scale from their male counterparts in the same sport, to such an extent that even the examples seem hard to believe.

The Athlete's Brand

Athletes: ‘Building your future around your brand’

I’ll have to admit it from the start, the title of this article is misleading.  Most personal branding advice for both athletes and non-athletes revolve around the title of this article. They call on athletes to shape their future around their brand, which raises two problems for the athletes who decide to follow such advice.

The Athlete's Brand

Athletes’ brands come in different shapes and sizes

We have in previous articles explored the importance of athletes building their brand, as a strong brand comes with many opportunities both on and off field. Being good at the athlete’s given sport is a fundamental building block of their professional image, but a lot of individuals with raw talent have failed to build a strong brand

Editorials

February 2021: The Athlete’s Sports Brand

The athlete’s brand is an integral part of the athlete’s career. An athlete’s brand is their promise to their audience; it tells their fans what they can expect from them, and it differentiates them from the rest of their kind.

Editorials

January 2021 Editorial: Common Financial Challenges of Pro-Athletes

Happy New Year to all!  The past year has been a hell of a year for all of us.  The coronavirus pandemic has swept the whole world, sport and athletes included, with a devastating ripple effect.  Our wish for this year is to keep safe and healthy, manage to recover from the COVID effects and move on to a growth path again!

Economic Environment

Why Athletes need a Legal Advisor

During different stages of your sports career, you will have to interact with many professionals who will help you with your athletic, financial and business endeavours. Creating the right team of trustworthy, reputable, and established professionals within any given field is important to your success. 

Economic Environment

Athletes- Know your rights: The issue of rights in sports

We tend to think of athletes as some of the most privileged people on the planet and although that is true to a certain extent, it only reveals part of the story. When we hear the word athlete immediately to mind come people like Cristiano Ronaldo, Serena Williams and Lebron James, and we usually overlook the fact that athletes of such calibre, prestige, fame and wealth are only the tip of the iceberg.

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