Female Athletes

Female financial empowerment and the financial independence of women Key topic Apart from the obstacles and challenges which female athletes have in common with their male counterparts, they also have to face the additional pressure and obstacles that society and...

Financial psychology Key topic Financial psychology relates to our behavior towards personal finances and financial decisions regarding money, budgeting, investing and so on. Family, society and culture play a huge role in the development of the athlete’s financial...

Advisors that make you a winner Key topic In this module, we stress the importance of creating a team of advisors who will support and guide the athlete both in their sport and financial lives.  There are important lessons to be learned from a number of athletes...

Personal financial planning and money management Key topic Personal financial planning is a lifelong process, and athletes have to familiarize themselves with this process.  Athletes will be making financial decisions all their life; sometimes they will foresee...

Banking, credit and debt Key topic It is very important that you develop an understanding about how banks work so that you can manage your banking to your best interest.  Properly managed bank accounts can reduce expenses and protect your information. Making...

Risk management and insurance Key topic It is important for the athlete to identify and manage potential risks, as well as recognize different types of fraud when they see it, so that they can take measures to hedge against them.  Female athletes can protect...

Investments and creating wealth Key topic Bad investment decisions contribute greatly to the financial problems of athletes.  Athletes have been and are an easy target for many shady financial predators, who promise them ‘sweet deals’ with huge returns in a short...

The economic environment, contracts and taxes Key topic Personal financial planning is affected by several macroeconomic factors.  Therefore, when athletes plan their financial lives, they should consider conditions in the wider economy and in the markets that make...

Building and commercializing the athlete’s name, image and likeness Key topic Professional athletes have a relatively short career playing sport, living most of their life from earnings made off the field, which is why it is important that they are proactive when...

Retirement from sport and post-sport career development Key topic Every athlete will retire from sport at some point.  However, research shows that athletes are often unwilling to plan in advance for their life after sports.  The transition to a post-sports career...