Professional Athletes

The challenges of an athletic career and developing the financial and life skills for success Key topic This lesson goes over the challenges of an athletic career and discusses their parameters.  It introduces athletes to the holistic model of athlete development,...

Financial Psychology Key topic Financial psychology relates to our behavior towards personal finances and financial decisions regarding money, budgeting, investing, and so on. Family, society and culture play a huge role in the development of the athlete’s...

Athletes are advised to have a support circle in place, which will help them in the implementation and management of their financial and life plan. Topic: Financial & Life Skills Program Lesson: 3 Professional...

Personal financial planning & money management Key topic Personal financial planning is a lifelong process, and athletes are guided through the specifics of it in this lesson.  Athletes, just like everybody else, will be making financial decisions all their...

Banking, credit and debt Key topic It is very important for athletes to develop an understanding about how banks work so that they can manage their banking to their best interest.  Properly managed bank accounts can reduce expenses and protect the athletes’...

Risk management and insurance Key topic It is important for athletes to identify and manage potential risks so that they can take measures to protect themselves from such risks.  Athletes can protect themselves and their personal finances in a number of ways,...

Investments and creating long-term wealth Key topic Bad investment decisions contribute greatly to the financial problems of professional athletes.  Unfortunately, athletes are an easy target for many shady financial predators, who promise them ‘sweet deals’ with...

The economic environment, contracts and taxes Key topic Personal financial planning is affected by several macroeconomic factors.  Therefore, when athletes plan their financial lives, they should consider conditions in the wider economy and in the markets that make...

Building & commercializing the athlete’s name, image and likeness Key topic Professional athletes have a relatively short career playing sport, living most of their life from earnings made off the field, which is why it is important that they are proactive when...

Retirement from sport and post-sports career development Key topic Professional athletes should be ready and prepared to do something meaningful and financially sustainable during their after-sports days. Even though professional athletes look forward to a long and...