Editorials

Despite the fact that women have been able to access sports in growing numbers during the past few decades, only a few women have managed to access and hold senior leadership positions in the world of sports.

The athlete’s brand is an integral part of the athlete’s career. An athlete’s brand is their promise to their audience; it tells their fans what they can expect from them, and it differentiates them from the rest of their kind.

Happy New Year to all!  The past year has been a hell of a year for all of us.  The coronavirus pandemic has swept the whole world, sport and athletes included, with a devastating ripple effect.  Our wish for this year is to keep safe and healthy, manage to recover from the COVID effects and move on to a growth path again!

A professional athlete’s career is unlike any other profession we know of.  Professional athletes, due to the nature of their careers, are exposed to a multitude of risks and have to deal with a number of legal implications pertaining to those risks.

Since its establishment under President Theodore Roosevelt, the National Collegiate Athletic Association (NCAA) has been the administrative and coordinating body of college sports. Virtually unknown to the rest of the world, the NCAA, its policies and intransigence have been a focal source of controversy regarding the image rights of student athletes in the US largely because the NCAA has been at the epicentre of every reaction against the professionalization of college sports.

The exponential financial growth of the sports industry has, unfortunately, brought about an array of opportunities for illicit practices like match fixing, money laundering and human trafficking.

During these surreal times we live in, social responsibility becomes more than just a mere catchphrase, PR stunt and marketing technique.

Sports Corruption dates back to the 388 B.C Olympic Games when the fist-fighter Eupolos bribed his three competitors.

Family is said to be the backbone for any successful young adult. The support, love, care and guidance given to children...

The future of young student-athletes, as exciting as it may seem, hides a lot of challenges. The financial vulnerability of young people, especially athletes, is a real problem nowadays.

Athlete welfare refers to the creation of a safe environment for athletes, both in their athletic and personal lives.

The coronavirus pandemic has swept the whole world, sport included.  We are all in a state of shock, unable to really comprehend what is going on, unable to do much but try to keep safe within the boundaries of our homes and just wait for the storm to go away.

February 1, 2020 Entrepreneurship is a lucrative post sports career option for many athletes.  Entrepreneurship itself is very exciting and it usually comes with excellent wealth generating prospects.  During the past decade, we have seen a number of...

January 1, 2020 Happy New Year to all of our readers and may 2020 be an exciting year of positive change and extraordinary growth!  We start off this year by exploring the Holistic Model of Athlete Development and its positive effects on both athletes and...

December 1, 2019 Empowerment is the process of increasing the capacity of individuals or groups to make choices and to transform those choices into desired actions and outcomes. Empowerment is a process. Through the process, an individual becomes an agent of...

November 1, 2019 It is quite clear that nowadays many international borders are crossed in the pursuit of professional athletic careers. In the last 30 years we have witnessed a large movement of athletes crossing borders to play and live overseas. Professional...

October 1, 2019 Social media are communication and socializing tools that we use in our everyday lives. According to the latest statistics, the number of social media users worldwide in 2018 was 3.196billion, with an increase of 13 percent from the previous year....

September 1, 2019 The life of an elite athlete in individual sports can be a very lonely one; long practice hours, extensive travelling around the globe, not much time to spend with family or cultivate friendships, and the list goes on.  An elite sports career...