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Money Smart Athlete Blog

Editorials

Editorials

December 2022 Editorial: Athletes and Public Perception

How the general public, and especially fans and supporters, view and perceive a professional athlete as a sports personality but also as a public figure can undoubtedly affect not only their brand’s strength but also their mental wellbeing and consequently their sports performance. A positive public perception can elevate an athlete in all aspects, leading to an upward spiral, whilst a negative public perception can lead to a vicious cycle of failure, which can be very difficult yet not impossible to get out of. An athlete who acts recklessly in their athletic and personal life may end up putting their reputation on the line, risking losing everything they worked so hard for in a split second. However, with proper branding and marketing efforts perceptions can change to a certain extent, and an athlete’s positive public image can be recovered.

Editorials

January 2021 Editorial: Common Financial Challenges of Pro-Athletes

Happy New Year to all!  The past year has been a hell of a year for all of us.  The coronavirus pandemic has swept the whole world, sport and athletes included, with a devastating ripple effect.  Our wish for this year is to keep safe and healthy, manage to recover from the COVID effects and move on to a growth path again!

Editorials

November 2020 Editorial: The Commercialization of the Student Athlete Image and the NCAA Amateurism Criterion

Since its establishment under President Theodore Roosevelt, the National Collegiate Athletic Association (NCAA) has been the administrative and coordinating body of college sports. Virtually unknown to the rest of the world, the NCAA, its policies and intransigence have been a focal source of controversy regarding the image rights of student athletes in the US largely because the NCAA has been at the epicentre of every reaction against the professionalization of college sports.

Editorials

February 2020 Editorial: The Entrepreneur Athlete

February 1, 2020 Entrepreneurship is a lucrative post sports career option for many athletes.  Entrepreneurship itself is very exciting and it usually comes with excellent wealth generating prospects.  During the past decade, we have seen a number of...

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