A professional athlete’s income often looks like a roller coaster: big paydays followed by quieter seasons, contract negotiations, and performance-linked earnings. But what separates athletes who retire with financial peace of mind from those who struggle? The answer is balancing active income (money earned from competing or playing) with passive income (money that works for you even when you’re not on the field).
It has been over four years since San Francisco 49ers quarterback Colin Kaepernick refused to stand up for the American national anthem, later explaining that he cannot show pride for the flag of a country that oppresses black people and people of colour.
Sports Corruption dates back to the 388 B.C Olympic Games when the fist-fighter Eupolos bribed his three competitors.
During these surreal times we live in, social responsibility becomes more than just a mere catchphrase, PR stunt and marketing technique.
Today, an athlete’s brand and the commercial use of their image rights are key parts of their career. By building their personal brand, athletes turn current success into long-term income. A strong brand strategy can transform athletes from sports celebrities into...
What would happen if you had all your money in real estate and the real estate market collapsed? Sounds familiar right? During the Great Recession of 2008 in the U.S. this is exactly what happened with real estate values going down by a staggering 30% plus! Most...
What is a Brand? The word “brand” has evolved over time. It was first used by cattle ranchers who marked animals with a branding iron. Later, it came to mean a product or service tied to a specific source. Today, we also talk about personal brands. Everyone has...
International Image Rights structures facilitate the exploitation of the athletes’ image rights throughout their movement from team to team and from one country to another and also take advantage of their international exposure in terms of sponsorships and...
An athlete’s brand can evolve into a local or global signature brand. This brand can be used to sell, endorse, and generate profit. To do this, athletes must build strong personal marketing strategies. These strategies should align with their financial life plan....
Sport parenting is a phase in life that most parents go through; it could be that their child has decided to take on soccer, swimming, or tennis practice after school, or even pursue a career in sport.
Corruption is not something new in the world of sports. It has existed since the establishment of sports competitions.
In 2018, Ulrich, Pope, Cléret et al., published the results of an anonymised survey that was conducted in 2011-12 and asked more...
Growing up we all need our role models, heroes and idols that inspire us to dream and mumble: “One day I will be like them”.
One of the first and most basic theories an aspiring sport economist will come across in sport literature is the uncertainty of...
It is a common mistake for parents to try and dictate to their children how and in what way to live their lives—a route which entails many dangers.
“It’s especially up to us, as role models to go public and continue with things which are more important than playing football” – Alexandra Pop, footballer.
Betting is deeply ingrained in the cultural framework of sports and is even viewed as a pre-existing activity which is part and parcel of competitions.
The first day of college practice usually has a surprise in-store for student-athletes. It’s the hard realization of the fact that all NCAA athletes will turn pro but in something other than sports.
Professional athletes are nowadays some of the most well-known individuals worldwide, with millions of fans looking up to them.
