Collegiate Athletes – Module 09- Building the Athlete’s Brand Name, Image and Likeness

Professional athletes have a relatively short career playing sport, living most of their life from earnings made off the field, which is why it is important that they are proactive when it comes to their financial planning. One of the many pillars of good financial planning is building the athlete’s personal brand in order to maximize their earning potential off the field, both during and after their sports career.  An athlete’s sports career may end, but a strong brand will continue to exist, assisting in building wealth beyond the athlete’s playing years.  With the change of the NCAA regulation, allowing student athletes to benefit from the commercial use of their NIL, student athletes are urged to start exploring ways of building and commercializing their personal brand.  The module is divided into thirteen separate sessions with each session addressing a key area of the module’s theme.

Topic: Financial & Life Skills Program
Module: 9

Ages 18 to 22

LESSON PROGRAM & COMPONENTS

  1. SESSION 1: The athlete’s NIL & NCAA regulations
  2. SESSION 2: The athlete’s brand and its components
  3. SESSION 3: Analyze your athletic brand and evaluate its strength
  4. SESSION 4: Build your athletic brand and NIL
  5. SESSION 5: Create your personal marketing plan
  6. SESSION 6: Social media strategies for promoting your athletic brand
  7. SESSION 7: The relationship between your sports performance and your brand
  8. SESSION 8: Find out which industries invest heavily on athletes’ NIL
  9. SESSION 9: Promote your brand through charity
  10. SESSION 10: Commercialize and monetize your brand and NIL
  11. SESSION 11: Manage your brand and NIL in a prudent manner
  12. SESSION 12: Protect your brand and NIL from unauthorized use
  13. SESSION 13: Promote your brand and NIL through new technology and NFTs

LESSON DETAILS

Module Duration: 89 minutes

1. The athlete’s NIL & NCAA regulations

2. The athlete’s brand and its components

3. Analyze your athletic brand and evaluate its strength

4. Build your athletic brand and NIL

5. Create your personal marketing plan

6. Social media strategies for promoting your athletic brand

7. The relationship between your sports performance and your brand

8. Find out which industries invest heavily on athletes’ NIL

9. Promote your brand through charity

10. Commercialize and monetize your brand and NIL

11. Manage your brand and NIL in a prudent manner

12. Protect your brand and NIL from unauthorized use

13. Promote your brand and NIL through new technology and NFTs

 

The Sports Financial Literacy Academy
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