Professional Athletes – Module 09 – Building & Commercializing the Athlete’s brand

Professional athletes have a relatively short career playing sport, living most of their life from earnings made off the field, which is why it is important that they are proactive when it comes to their financial planning. One of the many pillars of good financial planning is building the athlete’s personal brand in order to maximize their earning potential off the field, both during and after their sports career.

An athlete’s sports career may end, but a strong brand will continue to exist, assisting in building wealth beyond the athlete’s sports years.

Topic: Financial & Life Skills Program
Module: 9

Professional Athletes

LESSON PROGRAM & COMPONENTS

  1. The athlete’s brand and its components
  2. Analyze your athletic brand and evaluate its strength
  3. Build your athletic brand and NIL
  4. Create your personal marketing plan
  5. Social media strategies for promoting your athletic brand
  6. Can athletes stay off the grid in the age of social media
  7. The relationship between your sports performance & your brand
  8. Find out which industries invest in NIL
  9. Promote your brand through charity
  10. Commercialize and monetize your brand 

LESSON DETAILS

The athlete’s brand and its components

 

Analyze your athletic brand and evaluate its strength

 

Build your athletic brand and NIL

 

Create your personal marketing plan

 

Social media strategies for promoting your athletic brand

Can athletes stay off the grid in the age of social media

 

The relationship between your sports performance & your brand

 

Find out which industries invest in NIL

 

Promote your brand through charity

 

Commercialize and monetize your brand

 

Manage your brand and NIL

 

Protect your brand and NIL from unauthorized use

 

Promote your brand and NIL through new technology and NFTs

 

The Sports Financial Literacy Academy
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