May 1st, 2026
In sport, we often talk about preparation. Training begins early, habits are formed young, and development pathways are carefully structured to give athletes the best chance of success. Yet when it comes to money, preparation often comes too late.
Financial challenges in sport rarely begin when athletes start earning. They begin much earlier, with a lack of exposure, understanding and structure. By the time contracts, sponsorships or income arrive, many young athletes are already making decisions without the knowledge to support them.
This month, we shift the focus earlier. We explore why financial literacy should be part of the academy journey, the habits young athletes can build before they turn 18, and the role parents play in shaping early financial decisions. We also look at common misconceptions and how early understanding can make future opportunities easier to navigate.
Because strong careers are not just built on performance. They are built on preparation. And that preparation should include understanding money long before it arrives.
Athena P. Constantinou
E-mail: [email protected]