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Money Smart Athlete Blog

The aim of the Money Smart Athlete Blog is to provide athletes worldwide with the tools to become money smart and help them make savvy financial decisions. We created this blog to transmit and share the knowledge we have accumulated as financial and business advisors during the past two decades.

Special Themes

Professional Sports: Mental health should be taken as seriously as physical health

The ancients used to say ‘a healthy mind in a healthy body’ and I think many people can get behind that. The relationship between mental health and physical health intuitively seems obvious. For starters, during and immediately after exercise, the human brain releases endorphins, chemicals such as serotonin and dopamine that literally make us feel good. So, it would make sense that regular good exercise can help stay away from mood disorders and maintain a healthy mental state. But what about athletes?

The Athlete's Brand, Women Athletes

The Female Athlete’s Brand: A brief look at the best in the industry

The athlete’s brand as a term is somewhat ambiguous and hard to pin down. In the past couple of decades, we’ve witnessed a marked rise in the visibility, demand and popularity of female sports with a series of factors driving this trend. Part and parcel, is the emergence of ever-powerful female athlete brands. Some examples are Serena and Venus Williams, Maria Sharapova, Alex Morgan, Megan Rapinoe and Ronda Rousey

Women Athletes

The Gender Pay Gap in Sports

The difference in pay between athletes can vary by millions of dollars and this difference can be justified by their different levels of skill, popularity and quality. But when it comes to women athletes, they seem to be paid at a whole different scale from their male counterparts in the same sport, to such an extent that even the examples seem hard to believe.

The Athlete's Brand

Athletes: ‘Building your future around your brand’

I’ll have to admit it from the start, the title of this article is misleading.  Most personal branding advice for both athletes and non-athletes revolve around the title of this article. They call on athletes to shape their future around their brand, which raises two problems for the athletes who decide to follow such advice.

The Athlete's Brand

Athletes’ brands come in different shapes and sizes

We have in previous articles explored the importance of athletes building their brand, as a strong brand comes with many opportunities both on and off field. Being good at the athlete’s given sport is a fundamental building block of their professional image, but a lot of individuals with raw talent have failed to build a strong brand


January 2021 Editorial: Common Financial Challenges of Pro-Athletes

Happy New Year to all!  The past year has been a hell of a year for all of us.  The coronavirus pandemic has swept the whole world, sport and athletes included, with a devastating ripple effect.  Our wish for this year is to keep safe and healthy, manage to recover from the COVID effects and move on to a growth path again!

Economic Environment

Why Athletes need a Legal Advisor

During different stages of your sports career, you will have to interact with many professionals who will help you with your athletic, financial and business endeavours. Creating the right team of trustworthy, reputable, and established professionals within any given field is important to your success. 

Economic Environment

Athletes- Know your rights: The issue of rights in sports

We tend to think of athletes as some of the most privileged people on the planet and although that is true to a certain extent, it only reveals part of the story. When we hear the word athlete immediately to mind come people like Cristiano Ronaldo, Serena Williams and Lebron James, and we usually overlook the fact that athletes of such calibre, prestige, fame and wealth are only the tip of the iceberg.