Money Smart Athlete Blog

The aim of the Money Smart Athlete Blog is to provide athletes worldwide with the tools to become money smart and help them make savvy financial decisions. We created this blog to transmit and share the knowledge we have accumulated as financial and business advisors during the past two decades.

Special Themes

Professional Sports: Mental health should be taken as seriously as physical health

The ancients used to say ‘a healthy mind in a healthy body’ and I think many people can get behind that. The relationship between mental health and physical health intuitively seems obvious. For starters, during and immediately after exercise, the human brain releases endorphins, chemicals such as serotonin and dopamine that literally make us feel good. So, it would make sense that regular good exercise can help stay away from mood disorders and maintain a healthy mental state. But what about athletes?

Jul 21, 2021

Women Athletes

Female Athletes Who Defied The Rules: The struggle for equality in sports started a long time ago

By Iacovos Iacovides, APC Sports When we think about women who fight for equality in sports, we tend to think of Megan Rapinoe or Nneka Ogwumike or other athletes of our generation. However, one can find numerous instances in history where women defied conventional...

Mar 24, 2021

Women Athletes

Female athletes and entrepreneurship in the 21st century

By Niovie Constantinou, Contributor In the 20th century, women were underrepresented in the sports industry, while the idea of female entrepreneurship would seem ambitious at best; what about female athletes as entrepreneurs? Unheard of. In the last fifty years...

Mar 17, 2021

The Athlete's Brand, Women Athletes

The Female Athlete’s Brand: A brief look at the best in the industry

The athlete’s brand as a term is somewhat ambiguous and hard to pin down. In the past couple of decades, we’ve witnessed a marked rise in the visibility, demand and popularity of female sports with a series of factors driving this trend. Part and parcel, is the emergence of ever-powerful female athlete brands. Some examples are Serena and Venus Williams, Maria Sharapova, Alex Morgan, Megan Rapinoe and Ronda Rousey

Mar 10, 2021

Editorials

March 2021 Editorial: The Changing Landscape in Female Sports

Despite the fact that women have been able to access sports in growing numbers during the past few decades, only a few women have managed to access and hold senior leadership positions in the world of sports.

Mar 8, 2021

Women Athletes

The Gender Pay Gap in Sports

The difference in pay between athletes can vary by millions of dollars and this difference can be justified by their different levels of skill, popularity and quality. But when it comes to women athletes, they seem to be paid at a whole different scale from their male counterparts in the same sport, to such an extent that even the examples seem hard to believe.

Mar 3, 2021

The Athlete's Brand

Athletes: ‘Building your future around your brand’

I’ll have to admit it from the start, the title of this article is misleading. Most personal branding advice for both athletes and non-athletes revolve around the title of this article. They call on athletes to shape their future around their brand, which raises two problems for the athletes who decide to follow such advice.

Feb 24, 2021

The Athlete's Brand

Can athletes stay off the grid in the age of social media?

There used to be a time when athletes were afraid of paparazzi exposing their private lives, but nowadays they seem all the more willing to do that themselves through Twitter, Instagram, Facebook and other social media platforms.

Feb 17, 2021

The Athlete's Brand

Athletes: Rethinking your branding strategy during the pandemic

In the year 2020, the world was caught by surprise by the unprecedented emergence of the Coronavirus pandemic, an event that has altered every individual’s day-to-day life and has challenged everyone to re-think how they go about their lives.

Feb 10, 2021

The Athlete's Brand

Athletes’ brands come in different shapes and sizes

We have in previous articles explored the importance of athletes building their brand, as a strong brand comes with many opportunities both on and off field. Being good at the athlete’s given sport is a fundamental building block of their professional image, but a lot of individuals with raw talent have failed to build a strong brand

Feb 3, 2021

Editorials

February 2021 Editorial: The Athlete’s Sports Brand

The athlete’s brand is an integral part of the athlete’s career. An athlete’s brand is their promise to their audience; it tells their fans what they can expect from them, and it differentiates them from the rest of their kind.

Feb 3, 2021

Economic Environment

Why athletes declare bankruptcy after retirement

It’s always big news when famous athletes, who were once at the peak of their sport, find themselves in a tough financial position that forces them to declare bankruptcy. Stories of how the mighty fall will always attract the public eye.

Jan 27, 2021

Economic Environment

Pro-Athletes: Guidelines for Choosing a Financial Advisor

Professional athletes have traditionally been targeted by fraudsters and a sizeable percentage of them end up as victims of investment fraud or financial scams. The global sports business and professional players’ salaries are increasing in value each year and so do financial fraudsters.

Jan 20, 2021

Economic Environment

Dealing with the Sudden Wealth Phenomenon

To gain professional status and be able to play sports for a living, young athletes and the people who surround them make lots of personal sacrifices for many years. Going professional is every athlete’s dream and it oftentimes comes with fame and money.

Jan 13, 2021

Economic Environment

Athletes and Sudden Wealth: I am suddenly everyone’s favorite

Regular followers of the MSA Blog will by now be acquainted with the “Sudden Wealth phenomenon”. At the very visible risk of becoming repetitive: the Sudden Wealth phenomenon relates to individuals who suddenly find themselves making exponentially more money than they previously did.

Jan 6, 2021

Editorials

January 2021 Editorial: Common Financial Challenges of Pro-Athletes

Happy New Year to all! The past year has been a hell of a year for all of us. The coronavirus pandemic has swept the whole world, sport and athletes included, with a devastating ripple effect. Our wish for this year is to keep safe and healthy, manage to recover from the COVID effects and move on to a growth path again!

Jan 6, 2021

Economic Environment

Why Athletes need a Legal Advisor

During different stages of your sports career, you will have to interact with many professionals who will help you with your athletic, financial and business endeavours. Creating the right team of trustworthy, reputable, and established professionals within any given field is important to your success.

Dec 30, 2020

Economic Environment

Athletes- Know your rights: The issue of rights in sports

We tend to think of athletes as some of the most privileged people on the planet and although that is true to a certain extent, it only reveals part of the story. When we hear the word athlete immediately to mind come people like Cristiano Ronaldo, Serena Williams and Lebron James, and we usually overlook the fact that athletes of such calibre, prestige, fame and wealth are only the tip of the iceberg.

Dec 23, 2020

Economic Environment

What should an athlete look for when signing a contract?

Professional athletes will enter into different types of contracts within the course of their career and ideally these should be reviewed by a legal advisor prior to their execution. Of course, there are a few key points that athletes should look out for when signing a contract:

Dec 16, 2020

Money Smart Athlete Blog

Professional Sports: Mental health should be taken as seriously as physical health

Female Athletes Who Defied The Rules: The struggle for equality in sports started a long time ago

Female athletes and entrepreneurship in the 21st century

The Female Athlete’s Brand: A brief look at the best in the industry

March 2021 Editorial: The Changing Landscape in Female Sports

The Gender Pay Gap in Sports

Athletes: ‘Building your future around your brand’

Can athletes stay off the grid in the age of social media?

Athletes: Rethinking your branding strategy during the pandemic

Athletes’ brands come in different shapes and sizes

February 2021 Editorial: The Athlete’s Sports Brand

Why athletes declare bankruptcy after retirement

Pro-Athletes: Guidelines for Choosing a Financial Advisor

Dealing with the Sudden Wealth Phenomenon

Athletes and Sudden Wealth: I am suddenly everyone’s favorite

January 2021 Editorial: Common Financial Challenges of Pro-Athletes

Why Athletes need a Legal Advisor

Athletes- Know your rights: The issue of rights in sports

What should an athlete look for when signing a contract?

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