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Money Smart Athlete Blog

The aim of the Money Smart Athlete Blog is to provide athletes worldwide with the tools to become money smart and help them make savvy financial decisions. We created this blog to transmit and share the knowledge we have accumulated as financial and business advisors during the past two decades.


December 2021 Editorial: Sports Betting and Athletes

Betting or gambling is one of the oldest social activities of civilization. Gambling preceded history and record-keeping. The betting industry has been growing for decades. It was assisted by the digital revolution which rendered betting as easy as writing a text message and it was further boosted by the legislative changes in the US three years ago. Several market researchers believe that the market will experience meteoric rise over the next few years, with the size of the industry rising well over $100bn.

Youth Empowerment

Be your child’s guide throughout their sport’s journey

A time comes when parents have to decide, along with their child which educational path they will follow, and that decision can greatly determine their child’s future life. But, equally important for a child’s long-term happiness and prosperity, is their physical well-being, which can be achieved through their participation in sports.

Financial Literacy

The complementary relationship between financial literacy and the athlete’s advisers

Athletes particularly the most successful and famous ones have an army of advisers behind them, regulating their every move and advising them on various aspects of their lives ranging from investments to public conduct. Nonetheless, a certain degree of financial literacy is still vital irrespective of how many advisers an athlete has at their back or who those advisers are. At the end of the day, nobody cares as much about your future as you and you should never delegate the handling of your interests entirely to your advisers. Hence, the relationship between financial literacy and your team of advisers should always be seen as complementary and not as substitutive or mutually exclusive.

Financial Literacy

Athletes and Investment Basics

The reward for athletes who reach a top level in their sport, does not only come in the form of public recognition and a display case full of medals. Most professional athletes are privileged with earning what an average person earns in a lifetime, in just a few years. Many will squander this money away in a short time, but others will make the right decisions, including investments, that will allow them to retain their financial freedom and security after their retirement.

Women Athletes

Gender Inequality in Sports Sponsorships

By Rena Afami, APC Sports Sponsorship in sports is a marketing technique for brands to generate brand awareness and customer loyalty by investing in athletes either individually or in groups. Male athletes have always dominated the industry and it is apparent that...

The Athlete's Brand, Women Athletes

The Female Athlete’s Brand: A brief look at the best in the industry

The athlete’s brand as a term is somewhat ambiguous and hard to pin down. In the past couple of decades, we’ve witnessed a marked rise in the visibility, demand and popularity of female sports with a series of factors driving this trend. Part and parcel, is the emergence of ever-powerful female athlete brands. Some examples are Serena and Venus Williams, Maria Sharapova, Alex Morgan, Megan Rapinoe and Ronda Rousey

Women Athletes

The Gender Pay Gap in Sports

The difference in pay between athletes can vary by millions of dollars and this difference can be justified by their different levels of skill, popularity and quality. But when it comes to women athletes, they seem to be paid at a whole different scale from their male counterparts in the same sport, to such an extent that even the examples seem hard to believe.

The Athlete's Brand

Athletes: ‘Building your future around your brand’

I’ll have to admit it from the start, the title of this article is misleading.  Most personal branding advice for both athletes and non-athletes revolve around the title of this article. They call on athletes to shape their future around their brand, which raises two problems for the athletes who decide to follow such advice.

The Athlete's Brand

Athletes’ brands come in different shapes and sizes

We have in previous articles explored the importance of athletes building their brand, as a strong brand comes with many opportunities both on and off field. Being good at the athlete’s given sport is a fundamental building block of their professional image, but a lot of individuals with raw talent have failed to build a strong brand