Money Smart Athlete Blog


Life after College Sports

Beyond the Game: Crafting a Career Beyond College Athletics

For numerous athletes, collegiate sports mark the peak of their athletic endeavors. The years dedicated to competing at this level are full of trials, triumphs, and an abundance of memories. However, as graduation looms closer, athletes are often confronted with the question of what lies ahead. While some may aspire to pursue professional sports, the harsh reality is that only a small fraction will make it to the realm of professional sports. Hence, it becomes crucial for student-athletes to prepare for life beyond the game, shaping a career that transcends their time on the field or court.

Life after College Sports

The Next Chapter: Exploring the paths of former Student-Athletes

The journey of student-athletes often conjures images of glory on the field and potential professional careers, but the reality is that most will find their path in other arenas after college. This broader landscape offers a multitude of opportunities where the discipline, teamwork, and resilience learned in sports become invaluable. This article delves into the diverse and inspiring journeys of former student-athletes, highlighting the myriad ways in which their sports experiences have paved the way for success in various fields.

Athletes & the NIL developing landscape

Branding and Marketing Strategies for College Athletes

College athletes’ careers can go beyond their sport, since they have the opportunity to transform themselves into influential representatives of brands by strategically utilizing their name, image and likeness (NIL). Recent changes in the landscape of college sports have paved the way for athletes to further capitalize on their NIL, creating endless options and opportunities for them to build their personal brands and implement successful marketing strategies.