Athletes have always been seen as role models in society, due to the values sports participation represents. Sports are seen as a physically and mentally healthy stress outlet, with participants being encouraged to express and improve not only their physical state but also their mental wellbeing; setting goals and working towards their achievement, whilst forming social relationships in the process. Therefore, athletes are seen as role models playing a crucial role in shaping youth development and encouraging sports participation.
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For decades, female athletes have been fighting an uphill battle in the world of sports. Despite improvements made over time, stereotyping and biased public opinion towards female athletes remains an issue which can have catastrophic effects on their self-image and overall athletic performance.