Athlete role models

Athlete role-models and their impact on fan engagement and loyalty

Athletes, without a doubt, have great influence over their supporters; being a source of inspiration to their fans. This in turn can significantly affect fan engagement and loyalty to a sport and to the athletes themselves. This article will look into how athletes can influence fan engagement and loyalty through community outreach and philanthropic causes, the values and qualities they present, their communication with the general public, as well as personal stories of triumph over adversity.