NIL

Athletes: Pick your partners and sponsors carefully

The newly established NIL regulations for NCAA collegiate student-athletes, regarding partnerships and sponsorships have brought upon us exciting times for current and aspiring collegiate student-athletes, due to the wide range of opportunities opening up. However, one must be careful which partners or sponsors they choose to represent and be affiliated with, since this can greatly affect their professional profile and image, potentially following them for years thereafter, even after their athletic career comes to an end.