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Are commercial deals more financially rewarding than professional sports contracts?

As emphasized in our last Money Smart Athlete article, due to their relatively short careers, athletes need to create multiple revenue streams, diversifying their sources of income beyond their athletic contracts. This type of diversification can help athletes to optimize their earning potential, as part of their long-term financial strategy. As a result, athletes today tend to get involved in numerous off-field arrangements, including endorsements and sponsorships, which often provide them with as much or even more money than their sports contracts.