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publicity

Public Perception

Athletes: How to overcome the fear of public perception

Athletes experience stress from multiple sources. They must attend countless hours of practice each day, travel to distant competitions at various times, and maintain consistently excellent performance. This tension is compounded by the pressure of maintaining a positively perceived public image, when it comes to news media and fans. Having a large number of supporters along with the media constantly following and scrutinizing their every move can be tremendously stressful for athletes, having an impact on their performance and, in some circumstances, their mental wellbeing.

Public Perception

How athletes can revive their public image

An increasing number of professional athletes are shifting their focus into building their public image, the way the public (or fans) perceive them. Allowing fans to get a glimpse of their lifestyle can help them gain a sports celebrity status that will not only bring them fame but will also allow them to create alternative income streams, additional to their sports related income.

Public Perception

Athletes whose public image took a turn for the worse

We have all seen phenomenal athletes, who were once idolized, having their reputation torn down due to their reckless behavior. Numerous athletes who had been highly successful in their sport, ended up jeopardizing all their hard work by acting carelessly in their personal life, tarnishing their name and the general public’s perception of them. In the era of social media and cancel culture, a hero can turn into a villain in a split second.

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