Athlete role models

The challenges of being an athlete role-model in the modern sports industry

Athletes are the beating heart of the modern sports industry. Their performance and the influence they have on sports fans around the world contribute to the commercial success and cultural significance of sports as a social phenomenon. Many of them are not only admired for their sport performance but are also looked up to for their qualities and behavior. Athletes who are a source of inspiration, can provide guidance and can set a positive example for others to follow, gaining a role-model status.