NIL

Athletes and the use of social media as an additional revenue stream

The emergence of social media and their continuous, fast-paced development through the years, have brought new levels of popularity and exposure for athletes; allowing them to promote and market their brand with greater ease, increasing their reach and audience engagement. Due to the great influence they exert on their fans and the general public, athletes can be considered as highly effective influencers for potential endorsements and promotional campaigns, ranging from sportswear to promoting social messages on current and prevalent issues such as mental health awareness.