Money Smart Athlete Blog


Athletes and financial planning for major events: from Graduation to Retirement

Athletes Embarking on Parenthood: Financial Strategies for Family Life and Beyond

Entering parenthood marks a significant life transition, particularly for athletes, who encounter distinctive financial considerations alongside the demands of their athletic pursuits. Managing money effectively becomes paramount as they navigate the responsibilities of raising a family while securing their financial stability for the future.

Athletes & the NIL developing landscape

Branding and Marketing Strategies for College Athletes

College athletes’ careers can go beyond their sport, since they have the opportunity to transform themselves into influential representatives of brands by strategically utilizing their name, image and likeness (NIL). Recent changes in the landscape of college sports have paved the way for athletes to further capitalize on their NIL, creating endless options and opportunities for them to build their personal brands and implement successful marketing strategies.