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SPORTS
FINANCIAL
LITERACY
ACADEMY

empowering money smart athletes

Our Courses

Sports Kids

Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.

Academy Level Athletes

Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.

College/University Athletes

This program is all about teaching useful life skills which give student athletes an edge in real life.

Professional Athletes

Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.

Female Athletes

Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.

Athletes in Individual Sports

Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.

Personal development programs strengthen the person as a whole and not just the athlete.

Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!

Money Smart Athlete Blog

December 2021 Editorial: Sports Betting and Athletes

Betting or gambling is one of the oldest social activities of civilization. Gambling preceded history and record-keeping. The betting industry has been growing for decades. It was assisted by the digital revolution which rendered betting as easy as writing a text message and it was further boosted by the legislative changes in the US three years ago. Several market researchers believe that the market will experience meteoric rise over the next few years, with the size of the industry rising well over $100bn.

Athletes, match fixing and illegal betting

Evidence of sports betting can be found as early as the beginning of competitive sports in Ancient Greece, Egypt and Rome. Today, growing digital infrastructure and an ever-increasing number of sports events have allowed sports betting to expand to a multi-billion industry. Any person, in any corner of the world, with access to a device connected to the internet can bet on the outcome of a variety of events taking place during a sports event.

Athletes turned real estate professionals

In earlier articles, we discussed professional athletes’ unique traits and characteristics, and how those can be used to develop athletes into successful businesspeople and entrepreneurs. While such characteristics align with what you would expect from a financially successful individual, it’s clear that not all athletes succeed in their business dealings, while others take off by exploiting their traits and how they align with the competitive and fast-paced nature of certain industries. Specifically, in this article, we will explore how professional athletes’ characteristics align with the world of real estate and further discover those individuals who succeeded in the field of real estate after their professional careers.