How Athletes Build Generational Wealth for Their Families
For many athletes, financial success arrives quickly but does not always last.
Jan
2026
14
SPORTS
FINANCIAL
LITERACY
ACADEMY
empowering money smart athletes
Our Courses
Sports Kids
Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.
Academy Level Athletes
Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.
Collegiate Athletes
This program is all about teaching useful life skills which give student athletes an edge in real life.
Professional Athletes
Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.
Female Athletes
Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.
Solo-Sport Athletes
Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.
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Personal development programs strengthen the person as a whole and not just the athlete.
Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!
Money Smart Athlete Blog
Jan
2026
7
The Athlete’s Wealth Roadmap: Setting Financial Goals for the Next Decade
For professional athletes income often arrives early fast and in large amounts.
Jan
2026
1
January: Long-Term Wealth Building for Athletes
Happy New Year everyone! January is for new beginnings and setting the foundation for long-term financial success. For athletes, building wealth is not just about maximizing income...