The reward for athletes who reach a top level in their sport, does not only come in the form of public recognition and a display case full of medals. Most professional athletes are privileged with earning what an average person earns in a lifetime, in just a few years. Many will squander this money away in a short time, but others will make the right decisions, including investments, that will allow them to retain their financial freedom and security after their retirement.
Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.
Academy Level Athletes
Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.
This program is all about teaching useful life skills which give student athletes an edge in real life.
Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.
Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.
Athletes in Individual Sports
Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.
Personal development programs strengthen the person as a whole and not just the athlete.
Money Smart Athlete Blog
By Athena Constantinou, APC Sports We often see that the commitment and dedication athletes give to their sport is not the same when it comes to their personal finances. The lack of...
This month we celebrate financial literacy and the positive impact it has on athletes. We discuss how building strong financial foundations can positively affect the lives of athletes...