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empowering money smart athletes

Our Courses

Sports Kids

Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.

Academy Level Athletes

Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.

College/University Athletes

This program is all about teaching useful life skills which give student athletes an edge in real life.

Professional Athletes

Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.

Female Athletes

Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.

Athletes in Individual Sports

Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.

Personal development programs strengthen the person as a whole and not just the athlete.

Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!

Money Smart Athlete Blog

Athletes: How should your income affect your investment choices

Last week we explored the concept of Risk Appetite and its three basic descriptive categories: risk-averse, risk-seeking and risk neutral. Understanding your Risk Appetite or Risk Tolerance is one of the major factors that you have to take into account when creating your investment plan. The second important factor relates to your income; these two concepts are closely intertwined.

Athlete-Investors: Understand your Risk Appetite

When psychologists and sociologists study deviant behavior they tend to focus on socioeconomic backgrounds, conditioning and environmental and structural factors. Economists on the other hand, for right or wrong, have come up with a different perspective: risk-appetite. They argue that people commit crimes as rational beings weighing risk against gain. In the case of criminals, prison sentence against loot. The rational response to risk is not necessarily to avoid it at any cost but to take it into account in your decision making. Risk appetite refers to the amount of risk that an individual or organization is able and/or willing to accept in pursuit of certain objectives. There are three basic categories of risk appetite: risk-averse, risk-neutral and risk-seeking. Every single individual has their own risk appetite, including athletes.

The Best Athlete Investors

Despite being well paid, many professional athletes are looking for alternative sources of income to grow their wealth. To this end, they often use their sports earnings to invest in various ventures and projects. Most investments are usually made after retirement; however, we have a number of cases where athletes begin investing way before they retire.  The rationale behind athletes’ investments is the creation of alternative sources of revenue which can potentially lead to the creation and accumulation of wealth.