When psychologists and sociologists study deviant behavior they tend to focus on socioeconomic backgrounds, conditioning and environmental and structural factors. Economists on the other hand, for right or wrong, have come up with a different perspective: risk-appetite. They argue that people commit crimes as rational beings weighing risk against gain. In the case of criminals, prison sentence against loot. The rational response to risk is not necessarily to avoid it at any cost but to take it into account in your decision making. Risk appetite refers to the amount of risk that an individual or organization is able and/or willing to accept in pursuit of certain objectives. There are three basic categories of risk appetite: risk-averse, risk-neutral and risk-seeking. Every single individual has their own risk appetite, including athletes.
Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.
Academy Level Athletes
Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.
This program is all about teaching useful life skills which give student athletes an edge in real life.
Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.
Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.
Athletes in Individual Sports
Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.
Personal development programs strengthen the person as a whole and not just the athlete.
Money Smart Athlete Blog
Despite being well paid, many professional athletes are looking for alternative sources of income to grow their wealth. To this end, they often use their sports earnings to invest in various ventures and projects. Most investments are usually made after retirement; however, we have a number of cases where athletes begin investing way before they retire. The rationale behind athletes’ investments is the creation of alternative sources of revenue which can potentially lead to the creation and accumulation of wealth.
The significance of creating a financial plan that can eventually guide athletes to financial freedom, has been reiterated in a number of articles, here on the Money Smart Athlete Blog. Being able to choose wisely when, where and how to invest money, in order for them to grow, is a very critical component of a financial plan which can help athletes meet both their short and long-term goals they set.