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empowering money smart athletes

Our Courses

Sports Kids

Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.

Academy Level Athletes

Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.

College/University Athletes

This program is all about teaching useful life skills which give student athletes an edge in real life.

Professional Athletes

Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.

Female Athletes

Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.

Athletes in Individual Sports

Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.

Personal development programs strengthen the person as a whole and not just the athlete.

Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!

Money Smart Athlete Blog

The Impact of Abolishing the NCAA Amateurism criterion on Female Sports

Last June the Intercollegiate Athlete Compensation and Rights Bill was signed into Law in Florida, by the state’s Governor Rick DeSantis. Florida’s move is the latest development of a precedent set by California, but certainly not the last as numerous states have similar bills in the legislative queue. What these laws do is simple: allow college athletes to profit from the use of their name, image, and likeness. Such laws are a direct assault against the so-called NCAA amateurism criterion which prohibits athletes from doing just that.

The battle over athletes’ rights to profit from the use of their image – The Story, The Events and The Aftermath

College sports have been part of the American reality since the late 19th century when the Yale rowing team competed against the Harvard rowing team to what marked the beginning of an era: the era of college sports. Nearly 170 years have passed since then, but one thing remained the same, college athletes have never been able to use their image rights to benefit monetarily, up until recently.