With athletes being faced with unique financial challenges, characterized by unstable income flows, and a short career span, based on their performance, which could be terminated at any moment due to an unexpected injury, there is great need for developing a wealth-building attitude.
Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.
Academy Level Athletes
Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.
This program is all about teaching useful life skills which give student athletes an edge in real life.
Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.
Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.
Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.
Personal development programs strengthen the person as a whole and not just the athlete.
Money Smart Athlete Blog
Financial psychology refers to the idea that our beliefs and the way we feel about money and what it means to us, influence our spending decisions. For athletes, financial psychology plays a crucial role in the way they deal with the sudden wealth effect and the way they choose to manage this wealth, given their unique circumstances; with fluctuating incomes and a relatively short career span. Athletes need to take the strategic way of thinking they apply in their sport, and use it in their financial decision-making, leveraging their mental strength to overcome the challenges of wealth preservation.
Over the past couple of decades, we have witnessed the increasing internationalisation of sports. National barriers can no longer restrain sport personalities, athletes and clubs. Social media, 24-hour news cycles, podcasts and transnational brands do their best to keep you engaged for as much as possible.