YOUR CART

No products in the cart.

Select Page

SPORTS
FINANCIAL
LITERACY
ACADEMY

empowering money smart athletes

Our Courses

Sports Kids

Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.

Academy Level Athletes

Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.

College/University Athletes

This program is all about teaching useful life skills which give student athletes an edge in real life.

Professional Athletes

Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.

Female Athletes

Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.

Athletes in Individual Sports

Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.

Personal development programs strengthen the person as a whole and not just the athlete.

Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!

Money Smart Athlete Blog

Athletes, mental health and social media

Social media are online platforms that help you connect with people from all over the world, upload family pictures and like your friends’ vacation photos. You can find people from all over the world who share your interests and follow your favourite athletes. There is, however, the flip side to all that which we’d rather not talk about that much; up until the moment it affects us. Bullying, body- shaming, hate, abuse, racism, sexism and a host of other -isms have crept their way into the day-to-day reality of social media.

The growing problem of mental health

Mental health has been at the forefront of discussions around the world for a while now, particularly because, according to the World Health Organisation, mental health conditions are on the rise, with possible contributing factors being the increasing use of social media and the COVID-19 pandemic.

May 2022 Editorial: Putting mental health on the front page

Regarded as a taboo until recently, discussions on mental health have certainly become mainstream in the past few years. Several high-profile athletes have opened up about their struggles including the much-debated Osaka saga. It’s hard to persuade people that athletes with their celebrity status and millions of dollars deserve sympathy, but the reality is that neither talent nor money guarantee mental stability.