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SPORTS
FINANCIAL
LITERACY
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empowering money smart athletes

Our Courses

Sports Kids

Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.

Academy Level Athletes

Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.

Collegiate Athletes

This program is all about teaching useful life skills which give student athletes an edge in real life.

Professional Athletes

Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.

Female Athletes

Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.

Solo-Sport Athletes

Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.

Personal development programs strengthen the person as a whole and not just the athlete.

Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!

Money Smart Athlete Blog

December 2022 Editorial: Athletes and Public Perception

How the general public, and especially fans and supporters, view and perceive a professional athlete as a sports personality but also as a public figure can undoubtedly affect not only their brand’s strength but also their mental wellbeing and consequently their sports performance. A positive public perception can elevate an athlete in all aspects, leading to an upward spiral, whilst a negative public perception can lead to a vicious cycle of failure, which can be very difficult yet not impossible to get out of. An athlete who acts recklessly in their athletic and personal life may end up putting their reputation on the line, risking losing everything they worked so hard for in a split second. However, with proper branding and marketing efforts perceptions can change to a certain extent, and an athlete’s positive public image can be recovered.

Athletes: Dealing with early retirement

Over the course of the last six months or so, we have all been witnesses to a feud between Cristiano Ronaldo and Manchester United’s management and ownership. Months of rumours about Ronaldo’s off-the-field behaviour and attitude towards his teammates, managers and club owners culminated into an explosive interview of the Portuguese superstar with the British journalist Piers Morgan.