SPORTS
FINANCIAL
LITERACY
ACADEMY

empowering money smart athletes

Our Courses

Sports Kids

Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.

Academy Level Athletes

Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.

Collegiate Athletes

This program is all about teaching useful life skills which give student athletes an edge in real life.

Professional Athletes

Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.

Female Athletes

Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.

Solo-Sport Athletes

Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.

Personal development programs strengthen the person as a whole and not just the athlete.

Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!

Money Smart Athlete Blog

October 2023 Editorial: Athletes & the NIL developing landscape

With the recent developments in collegiate athletes’ Name, Image, and Likeness (NIL) rights, a plethora of new opportunities for brand capitalization and monetization have emerged, translating into generous new income sources. Student athletes are now encouraged to work not only on their athletic performance but also on building a name for themselves and the image they want to portray to their fans and the general public. A public persona with a strong social media presence and great reach can lead to important endorsement deals, sponsorships and partnerships. However, these NIL developments need to be handled with caution, since they come with complex NCAA regulations, as well as challenges and controversies.

The Influence of Sponsorships and Endorsements on the Financial Wellbeing of Athletes

In the world of professional sports, individuals are praised on their outstanding talents and sports accomplishments, but also on their ability to sell. Athletes' careers nowadays wouldn't be complete without sponsorships and endorsements, which have a substantial impact on their financial well-being. These types of partnerships can be greatly profitable, but they also have a unique set of difficulties and factors to be taken into account.

Off the Field MVPs: Financial Advisors Making a Difference for Athletes

In the exciting world of sports, not all stars are in the spotlight. Some heroes work quietly in the background, helping athletes manage their money wisely. These background heroes include financial advisors who are just as important to an athlete's success off the field, as an MVP is during the game. They are the ones who help athletes build a secure and long-lasting future.