empowering money smart athletes

Our Courses

Sports Kids

Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.

Academy Level Athletes

Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.

Collegiate Athletes

This program is all about teaching useful life skills which give student athletes an edge in real life.

Professional Athletes

Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.

Female Athletes

Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.

Solo-Sport Athletes

Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.

Personal development programs strengthen the person as a whole and not just the athlete.

Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!

Money Smart Athlete Blog

Gender inequality and its effect on the financial independence of women

Even though steps have been made in the right direction, gender inequality is still prevalent and poses a great issue, especially in the world of sports. Despite the progress made over the years, income inequality and the gender pay gap between female and male athletes remains a cause for concern, affecting the level of financial independence of female athletes, as well as their ability to live a financially sustainable life.

Female athletes, childbearing, and motherhood responsibilities

According to public perception, it is common to think that there is a clash between motherhood and peak performance in elite sports. Top athletic performance requires such high levels of commitment and dedication to the sport which means that women often need to sacrifice family life, especially when taking into consideration that the window of fertility and peak performance tends to overlap. Unlike male athletes, female athletes are forced to decide about whether they will continue to train and perform in sports, take a step back to embrace motherhood or attempt to take on the major challenge of combining the two, given that the sports industry and society may not be their greatest supporters in this process.