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empowering money smart athletes

Our Courses

Sports Kids

Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.

Academy Level Athletes

Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.

Collegiate Athletes

This program is all about teaching useful life skills which give student athletes an edge in real life.

Professional Athletes

Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.

Female Athletes

Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.

Solo-Sport Athletes

Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.

Personal development programs strengthen the person as a whole and not just the athlete.

Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!

Money Smart Athlete Blog

December 2023 Editorial: Athletes & Financial Psychology

Financial psychology refers to the idea that our beliefs and the way we feel about money and what it means to us, influence our spending decisions. For athletes, financial psychology plays a crucial role in the way they deal with the sudden wealth effect and the way they choose to manage this wealth, given their unique circumstances; with fluctuating incomes and a relatively short career span. Athletes need to take the strategic way of thinking they apply in their sport, and use it in their financial decision-making, leveraging their mental strength to overcome the challenges of wealth preservation.