No products in the cart.

Select Page


empowering money smart athletes

Our Courses

Sports Kids

Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.

Academy Level Athletes

Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.

College/University Athletes

This program is all about teaching useful life skills which give student athletes an edge in real life.

Professional Athletes

Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.

Female Athletes

Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.

Athletes in Individual Sports

Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.

Personal development programs strengthen the person as a whole and not just the athlete.

Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!

Money Smart Athlete Blog

Peer Pressure and How to Help Your Child Navigate It

Peer pressure is a social phenomenon commonly linked to adolescence; where pressure or influence is exerted on an individual to follow their peers’ or social group’s behaviors, in an either positive or negative way. Peer pressure can be experienced by an individual as early as the age of 10, increasing dramatically during teenage years.

Sport Parents: Teaching gratitude to your kids

Gratitude is the state of being thankful, the readiness to show and express appreciation as well as return kindness. Everyone should be grateful for what they have, of who they are, of how they look, and for their life in general.  That is, of course, not to imply that we should not try to improve ourselves, our personality and our material possessions.  We should learn how to be thankful for where we are and who we are right now because that is the result of all our previous good and bad decisions.

Athletes and the importance of early financial education

A crucial part of professional athletes’ lives, is their ability to take optimal financial decisions at different stages of their career, in order to build their wealth and sustain their lifestyle after the end of their playing days. Money management is of course important for any average Joe but critical for a professional athlete and the special nature of the athletic profession.