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SPORTS
FINANCIAL
LITERACY
ACADEMY

empowering money smart athletes

Our Courses

Sports Kids

Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.

Academy Level Athletes

Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.

College/University Athletes

This program is all about teaching useful life skills which give student athletes an edge in real life.

Professional Athletes

Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.

Female Athletes

Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.

Athletes in Individual Sports

Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.

Personal development programs strengthen the person as a whole and not just the athlete.

Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!

Money Smart Athlete Blog

Athletes Who Succeeded as Entrepreneurs

Without a doubt, entrepreneurship has completely reshaped the traditional business landscape with innovative start-ups transforming work as we know it, creating a new meaning for business success. Entrepreneurship has also had an impact on the world of sports. We see great professional athletes making a transition from sports into the world of business, with entrepreneurship now being a significant part of the modern athletes’ mindset, and consequently redefining their lives. With the athletic career usually being more volatile and short-lived, relative to a career in any other industry, athletes need to find ways to safeguard their financial stability after retirement from sports, meaning that they need to shift their focus from how to spend to how they can build with their money. There are numerous success stories of elite athletes who have gone on to have successful business careers as startup founders and innovators, in fields outside of sports. 

August 2022 Editorial: The Athlete Entrepreneur

In an ever-changing business environment, the conventional traditions of business are being redefined, with start-ups and entrepreneurs revolutionizing the economy. Elite athletes are no exception to this entrepreneurial transition. Notable sports names including David Beckham, Magic Johnson and Venus Williams have chosen to shift their focus to the world of business, with successful business careers as startup founders and innovators, safeguarding their financial stability after retirement from sports. There is no doubt that throughout their sports career, athletes cultivate various transferable skills and traits which could be applied to the business world, allowing them to become successful entrepreneurs.