About Us

We are a group of experienced sports financial advisors and educators, committed to ensuring that sports professional athletes achieve financial freedom through full monetization of their passion for sports. Our team of experts possesses in-depth knowledge of both the sports and financial industries and has teaching and educational expertise.

OUR MISSION
& VISION

Through our work with athletes, we have accumulated a vast knowledge on their money management behaviors and we often see that the commitment and dedication they give to the game is not the same when it comes to their personal finances and their personal lives. Along these lines, we are determined to fight for reversing the trend of athletes making fatal financial mistakes, by dealing with the issue of athletes’ financial literacy. Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future so that they attain financial independence and create the lifestyle they aspire to have. Our Vision is to empower athletes of all ages to become better people, not just better athletes

OUR VISION IS TO EMPOWER ATHLETES OF ALL AGES TO BECOME BETTER PEOPLE, NOT JUST BETTER ATHLETES.

THE SPORTS FINANCIAL
ADVISORS ASSOCIATION

We are members of the Sports Financial Advisors Association (www.sportsfinancial.org) whose vision is to reverse the trend of athletes making fatal financial decisions by cultivating financial literacy as a life skill for student-athletes, active and retired professionals, and their families. We choose to be part of this solution through the creation of The Sports Financial Literacy Academy. Through the Sports Financial Literacy Academy, we educate athletes and empower them to make intelligent decisions, giving them confidence and control over their financial lives.

The Experts

Athena P.
Constantinou

Director – International Operations

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Anna
Kyprianou

Curriculum Consultant – Women Athlete Issues

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Lazaros
Ioannou

Director –
Sports Research

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Iacovos
Iacovides

Curriculum Content
Developer

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