The reward for athletes who reach a top level in their sport, does not only come in the form of public recognition and a display case full of medals. Most professional athletes are privileged with earning what an average person earns in a lifetime, in just a few years. Many will squander this money away in a short time, but others will make the right decisions, including investments, that will allow them to retain their financial freedom and security after their retirement.
Money Smart Athlete Blog
The aim of the Money Smart Athlete Blog is to provide athletes worldwide with the tools to become money smart and help them make savvy financial decisions. We created this blog to transmit and share the knowledge we have accumulated as financial and business advisors during the past two decades.
By Athena Constantinou, APC Sports We often see that the commitment and dedication athletes give to their sport is not the same when it comes to their personal finances. The lack of basic financial knowledge has so far resulted in a substantial number of athletes...
This month we celebrate financial literacy and the positive impact it has on athletes. We discuss how building strong financial foundations can positively affect the lives of athletes and we stress the importance of building such a foundation. The financial...
By Rena Afami, APC Sports Sponsorship in sports is a marketing technique for brands to generate brand awareness and customer loyalty by investing in athletes either individually or in groups. Male athletes have always dominated the industry and it is apparent that...
By Iacovos Iacovides, APC Sports When we think about women who fight for equality in sports, we tend to think of Megan Rapinoe or Nneka Ogwumike or other athletes of our generation. However, one can find numerous instances in history where women defied conventional...
By Niovie Constantinou, Contributor In the 20th century, women were underrepresented in the sports industry, while the idea of female entrepreneurship would seem ambitious at best; what about female athletes as entrepreneurs? Unheard of. In the last fifty years...
The athlete’s brand as a term is somewhat ambiguous and hard to pin down. In the past couple of decades, we’ve witnessed a marked rise in the visibility, demand and popularity of female sports with a series of factors driving this trend. Part and parcel, is the emergence of ever-powerful female athlete brands. Some examples are Serena and Venus Williams, Maria Sharapova, Alex Morgan, Megan Rapinoe and Ronda Rousey
Despite the fact that women have been able to access sports in growing numbers during the past few decades, only a few women have managed to access and hold senior leadership positions in the world of sports.
The difference in pay between athletes can vary by millions of dollars and this difference can be justified by their different levels of skill, popularity and quality. But when it comes to women athletes, they seem to be paid at a whole different scale from their male counterparts in the same sport, to such an extent that even the examples seem hard to believe.
I’ll have to admit it from the start, the title of this article is misleading. Most personal branding advice for both athletes and non-athletes revolve around the title of this article. They call on athletes to shape their future around their brand, which raises two problems for the athletes who decide to follow such advice.
There used to be a time when athletes were afraid of paparazzi exposing their private lives, but nowadays they seem all the more willing to do that themselves through Twitter, Instagram, Facebook and other social media platforms.
In the year 2020, the world was caught by surprise by the unprecedented emergence of the Coronavirus pandemic, an event that has altered every individual’s day-to-day life and has challenged everyone to re-think how they go about their lives.
We have in previous articles explored the importance of athletes building their brand, as a strong brand comes with many opportunities both on and off field. Being good at the athlete’s given sport is a fundamental building block of their professional image, but a lot of individuals with raw talent have failed to build a strong brand
The athlete’s brand is an integral part of the athlete’s career. An athlete’s brand is their promise to their audience; it tells their fans what they can expect from them, and it differentiates them from the rest of their kind.
It’s always big news when famous athletes, who were once at the peak of their sport, find themselves in a tough financial position that forces them to declare bankruptcy. Stories of how the mighty fall will always attract the public eye.
Professional athletes have traditionally been targeted by fraudsters and a sizeable percentage of them end up as victims of investment fraud or financial scams. The global sports business and professional players’ salaries are increasing in value each year and so do financial fraudsters.
To gain professional status and be able to play sports for a living, young athletes and the people who surround them make lots of personal sacrifices for many years. Going professional is every athlete’s dream and it oftentimes comes with fame and money.
Regular followers of the MSA Blog will by now be acquainted with the “Sudden Wealth phenomenon”. At the very visible risk of becoming repetitive: the Sudden Wealth phenomenon relates to individuals who suddenly find themselves making exponentially more money than they previously did.
Happy New Year to all! The past year has been a hell of a year for all of us. The coronavirus pandemic has swept the whole world, sport and athletes included, with a devastating ripple effect. Our wish for this year is to keep safe and healthy, manage to recover from the COVID effects and move on to a growth path again!