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Category: Risk Management

Protecting Your Sports Celebrity Brand from Unauthorized Use

Protecting Your Sports Celebrity Brand from Unauthorized Use

Image rights are an asset of the sports personality with potentially large commercial value.  Therefore, it is imminent today more than ever before that sports personalities protect their image from unlicensed use by others.  As the potential for sponsorships and endorsement grows, so do the opportunities for unauthorized use and profit by third parties. The right of publicity, otherwise called personality right, refers to the individual’s right to control the use of their likeness, name and identity for commercial use. …

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Reputational risk and loss of sponsorship/endorsement contracts

Reputational risk and loss of sponsorship/endorsement contracts

Even though many people think that a professional athlete just gets paid to do what he or she likes, reality shows that this is far from the truth.  Being a professional athlete requires being dedicated to your goals and sacrificing things that other people your age would normally enjoy.  In order to become an Olympian or an NBA super star, you have to spend hours of training and hard work from the early days of your career, usually in your…

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The Specialized Insurance Needs of a Professional Athlete

The Specialized Insurance Needs of a Professional Athlete

Insurance is a very important tool, especially for professional athletes. Even if you never reach Michael Jordan’s or Kobe Bryant’s status, you need to be insured because the risks you face in your daily professional life are high.  Insurance will help you protect your health and the financial assets and wealth which you will accumulate as a professional athlete who is paid relatively well. The risks a sports professional faces are numerous; in order to avoid disastrous losses you need…

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5 Risks You May Face as An Athlete

5 Risks You May Face as An Athlete

Risk is the potential of gaining or losing something of value. It can be defined as the intentional interaction with uncertainty. Similarly, it can be described as the consequence of an action taken despite uncertainty. There are so many risks out there:  the risk of getting sick, the risk of injury, the risk of a car accident, the risk of a house fire, the risk of theft, the risk of losing your job, etc. Athletes face different types of risks…

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