Athletes using NFTs for the commercialization of their Name, Image and Likeness in the Crypto space
Professional athletes have a relatively short career playing sport, living most of their life off earnings made off the field, which is why commercializing their Name, Image and Likeness (‘NIL’) is important. Athletes have traditionally been commercializing their NIL via endorsement deals and sponsorships by advertising products or becoming brand ambassadors, while as of late, athletes may also commercialize their NIL through the use of NFTs.