June 2023 Editorial: Athletes: How personal growth and development contribute to financial stability
It is evident that athletes who continuously invest in themselves can achieve personal growth and development, which can consequently lead to long-term financial stability and success across different areas of life. Personal growth translates into athletes enhancing their skills, qualities and personality traits, including but not limited to discipline, perseverance, flexibility and most importantly a growth mindset. These characteristics can be seen as essential tools for achieving their goals not only in terms of sports but also in terms of finances. Expanding their skillset through personal development strategies can also help with athletes’ financial literacy, financial decision-making and potentially income diversification; leading to business success. Finally, personal growth can also be key in their personal brand development, further encouraging endorsement and sponsorship potential, through the image they portray to the public.