Athlete-entrepreneurs: Using your brand to build a business
With numerous cases of professional athletes making a transition into the entrepreneurial world, it seems like elite athletes are becoming more and more conscious of their potential as business leaders. Some may argue that athletes find it much easier to thrive as entrepreneurs since their popularity allows them to attract public interest when starting a new business. Professional athletes who are widely-recognized in their sport and are considered celebrities should be able to capitalize on that reputation and use their public exposure to flourish on a business level. There are two common ways athletes can become entrepreneurs; by starting their own businesses or forming partnerships to promote other firms' products and services utilizing their Name, Image and Likeness (NIL).