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Money Smart Athlete Blog



Athlete-entrepreneurs: Using your brand to build a business

With numerous cases of professional athletes making a transition into the entrepreneurial world, it seems like elite athletes are becoming more and more conscious of their potential as business leaders. Some may argue that athletes find it much easier to thrive as entrepreneurs since their popularity allows them to attract public interest when starting a new business. Professional athletes who are widely-recognized in their sport and are considered celebrities should be able to capitalize on that reputation and use their public exposure to flourish on a business level. There are two common ways athletes can become entrepreneurs; by starting their own businesses or forming partnerships to promote other firms' products and services utilizing their Name, Image and Likeness (NIL).


Athletes: Is the entrepreneurial lifestyle a good fit for you?

Entrepreneurial careers seem to be relatively common among athletes seeking to safeguard their financial stability, especially after retirement from sports. At a first glance, entrepreneurship may seem like the ideal career alternative to sports, due to the wide prospects it has to offer. However, it is important to start creating a realistic image of what entrepreneurship is actually like, that better reflects the truth, to allow athletes to understand which roles fit them best; aligning with their dreams and goals. Before deciding to take the risk of starting something new on your own; there are certain advantages and disadvantages which should be taken into consideration when making an informed decision.


Athletes and Social Entrepreneurship

Every athlete will eventually retire from the pitch and they will have to move onto the next chapter of their lives. Of course, this is a question that they have to ask themselves well in advance. Most athletes want to stay close to the action either as coaches, technical directors and the sort or in tangential roles; for example, as pundits or agents. However, there is simply not enough space for everyone. Not everyone can be the next Carragher and Neville of punditry, or the next Pep Guardiola of coaching. Your post-retirement plan requires some degree of imagination and creativity.


Athletes Who Succeeded as Entrepreneurs

Without a doubt, entrepreneurship has completely reshaped the traditional business landscape with innovative start-ups transforming work as we know it, creating a new meaning for business success. Entrepreneurship has also had an impact on the world of sports. We see great professional athletes making a transition from sports into the world of business, with entrepreneurship now being a significant part of the modern athletes’ mindset, and consequently redefining their lives. With the athletic career usually being more volatile and short-lived, relative to a career in any other industry, athletes need to find ways to safeguard their financial stability after retirement from sports, meaning that they need to shift their focus from how to spend to how they can build with their money. There are numerous success stories of elite athletes who have gone on to have successful business careers as startup founders and innovators, in fields outside of sports.