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Money Smart Athlete Blog

Women Athletes

Women Athletes

Gender Inequality in Sports Sponsorships

By Rena Afami, APC Sports Sponsorship in sports is a marketing technique for brands to generate brand awareness and customer loyalty by investing in athletes either individually or in groups. Male athletes have always dominated the industry and it is apparent that...

The Athlete's Brand, Women Athletes

The Female Athlete’s Brand: A brief look at the best in the industry

The athlete’s brand as a term is somewhat ambiguous and hard to pin down. In the past couple of decades, we’ve witnessed a marked rise in the visibility, demand and popularity of female sports with a series of factors driving this trend. Part and parcel, is the emergence of ever-powerful female athlete brands. Some examples are Serena and Venus Williams, Maria Sharapova, Alex Morgan, Megan Rapinoe and Ronda Rousey

Women Athletes

The Gender Pay Gap in Sports

The difference in pay between athletes can vary by millions of dollars and this difference can be justified by their different levels of skill, popularity and quality. But when it comes to women athletes, they seem to be paid at a whole different scale from their male counterparts in the same sport, to such an extent that even the examples seem hard to believe.

Women Athletes

The Gender Pay Gap in Sports

By Constantinos Massonos, Contributor For years, women as athletes, technical staff, game officials, team or league executives have been forging inroads through the sports industry, in their efforts to bridge a deep-rooted gender gap.  Today, mainly because of...

Women Athletes

Ways of empowering Women in Sports

By Anna Kyprianou, APC Sports Consulting Ltd “Attendances are growing for the women’s league, and we’re well placed to become a mainstream sport in the future. I did not think when I started, that within my career it would be possible to be a full-time pro in...

Women Athletes

Life After Sports for Female Athletes

By Niovie Constantinou, Contributor Professional female athletes, just like male athletes, spend their career focusing on their sport, wholeheartedly committing to it from a very young age. The result can be that they rely excessively on their identities as...

Women Athletes

The need for female role models in sports

By Andreas Themistokleous, Contributor It really should have been a very brief article: “If she can’t see it, she can’t be it. Thanks for reading”. But, then, the editor would probably kick me off the team so, all jokes aside, you probably get the hint. In February...

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