The athlete’s brand as a term is somewhat ambiguous and hard to pin down. In the past couple of decades, we’ve witnessed a marked rise in the visibility, demand and popularity of female sports with a series of factors driving this trend. Part and parcel, is the emergence of ever-powerful female athlete brands. Some examples are Serena and Venus Williams, Maria Sharapova, Alex Morgan, Megan Rapinoe and Ronda Rousey
I’ll have to admit it from the start, the title of this article is misleading. Most personal branding advice for both athletes and non-athletes revolve around the title of this article. They call on athletes to shape their future around their brand, which raises two problems for the athletes who decide to follow such advice.
There used to be a time when athletes were afraid of paparazzi exposing their private lives, but nowadays they seem all the more willing to do that themselves through Twitter, Instagram, Facebook and other social media platforms.
In the year 2020, the world was caught by surprise by the unprecedented emergence of the Coronavirus pandemic, an event that has altered every individual’s day-to-day life and has challenged everyone to re-think how they go about their lives.
We have in previous articles explored the importance of athletes building their brand, as a strong brand comes with many opportunities both on and off field. Being good at the athlete’s given sport is a fundamental building block of their professional image, but a lot of individuals with raw talent have failed to build a strong brand
By Anna Kyprianou, APC Sports Consulting Limited “We don’t have a choice on whether we DO social media; the question is how well we DO it.” – Eric Qualman Advancements in technology have brought a completely new world of possibilities. Our society has enjoyed...
By Lazaros Ioannou, APC Sports Consulting Limited It was less than a week ago that a news headline from the news website Business Insider caught my attention; ‘’Cristiano Ronaldo reportedly makes more money being an influencer on Instagram than he does playing...
By Constantinos Massonos, Contributor The evolution of social media has changed the way we interact and communicate with each other. Nowadays social media are considered the most consumed medium of attention of fans among all other traditional medium outlets such...
By Niovie Constantinou, Contributor As previously discussed, an athlete’s brand is a crucial pillar to post-sports career opportunities and if used wisely, the building block to creating a legacy. At the very core of an athlete’s brand is, of course, social media:...
By Andreas T. Themistocleous, Contributor Browsing through twitter, on a brisk summer morning, I came across the news of the Toronto Raptors and their GM’s “Giants of Africa” documentary, part of an ongoing effort to improve the lives of youth in the continent....
By Constantinos Massonos, Contributor Attracting the attention of a target audience is becoming a more and more difficult task for any brand. The traditional 30-second ad on television and radio is no longer the only available means to do so, as internet and social...
By Lazaros Ioannou, APC Sports Consulting Ltd The Athletic Brand of Money Smart Athletes can be built in such a way so that it can transform them into local or global signature brands, which can be leveraged to sell, endorsed and make a profit. Money Smart Athletes...
By Niovie Constantinou, Contributor Professional athletes have a relatively short career playing sport, living most of their life from earnings made off the field, which is why it is important that they are proactive when it comes to their financial planning. One...
By Demetris Constantinou, Contributor The importance of the MSA’s marketing plan In previous articles, we’ve discussed the importance of building a strong brand and how that brand can help you elevate your life both financially and professionally. Truth be told,...
While some athletes are simply popular because of their work, there are some who have gone the extra mile to create a ‘killer’ personal brand that can always be utilized for profit and influence. A personal sports brand can be build in such a way to transform the...
International Image Rights structures facilitate the exploitation of the athletes’ image rights throughout their movement from team to team and from one country to another and also take advantage of their international exposure in terms of sponsorships and...
The money that sport personalities receive as remuneration for the usage of their image rights have tremendously risen during the last years. Image rights are an asset of the sports personality, with huge commercial value and potential. Therefore, it is imminent...
Brands, political parties, humanitarian organizations among others strive to partner with sports and other celebrities, who with their advocacies and preferences influence purchasing and consumption patterns. The capacity to attract attention is a lucrative asset...
An athlete’s brand can be built in such a way that the athlete can be transformed into a local or global signature brand, which can be leveraged to sell, endorsed and make a profit. Athletes can build and capitalize on their brand by creating proper personal...
