September 19 2017
I am very excited about the launching of this blog which is a labor of love, vision and hard work. I have been working with athletes from all continents for over 20 years and throughout my career, I have witnessed the financial fall of many great athletes who had been earning substantial amounts of money during their sports career.
The financial vulnerability of athletes is a real problem which I believe can only be tackled by cultivating financial literacy as a life skill; a skill that will help them make sound financial decisions and give them confidence over their financial lives.
My personal mission, as the founder of the APC Sports Financial Literacy Academy (www.apc-sfla.com) is to guide, support and protect athletes in the international cross border sports business so that they realize their full potential and thrive financially.
I derive great satisfaction in helping athletes attain financial freedom and leading fulfilling and financially secure lives after sport. I hope that through this blog I will be able to reach out and help even more great athletes from different corners of the world become Money Smart Athletes!
Athena P. Constantinou