Money Smart Athlete Blog

Month: January 2019

Guest Blogs

Branded Entertainment: Athletes in Film

by Susan Sember The mediums of film, television and video content provide a unique platform to establish an athlete’s brand in the most immersive and authentic way.  Branded entertainment is increasingly gaining stride in preference over traditional advertising and...

The Athlete's Brand

The Athlete’s Brand and its Components

While some athletes are simply popular because of their work, there are some who have gone the extra mile to create a ‘killer’ personal brand that can always be utilized for profit and influence.  A personal sports brand can be build in such a way to transform the...