Sports have become one of the most popular global activities, attracting the attention of millions of people. This growth is producing more and more powerful social icons that have considerable influence on society.
There are just so many things that athletes can do to give back to the community, to motivate and to assist—outside the pitch. They are some of the most popular figures in the world, they are recognizable, they are adored, they are looked up to and most of them come from humble backgrounds which also makes them relatable; this is why athletes are in a perfect position to be a positive force of change and be at the forefront in the fight towards a more equal, giving and kinder world.
This month we are focusing on how athletes can give back and help both their communities and people in need. We urge athletes to support and donate to causes they believe in, which in turn will build the kind of social capital and social finance that will last for generations.
Athena P. Constantinou