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Money Smart Athlete Blog

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Serena and Venus Williams: Athletes, entrepreneurs, role models

Serena and Venus Williams are two of the best athletes to ever grace the tennis court. They are nonetheless athletes, entrepreneurs, investors, and philanthropists. They are everything that young athletes – both male and female – should look up to and a near-perfect example of the overall strategy that athletes should try to emulate. What makes their case exceptional, is that they rose to prominence at a time where it was commonplace to consider female sports as subpar to male competition; they can be credited to an extent for changing that perception as well. The fact that they are sisters is just the cherry on the top.

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The Social Implications of eSports

By Andreas Themistocleous, Contributor I really want to avoid the discussion on whether eSports are an actual sport. The moment the International Olympic Committee announced its consideration on including eSports in future Olympic Games, I was left without an...

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Financial Opportunities for eSport Athletes

By Niovie Constantinou, Contributor The eSport industry has grown vastly in the past decade, and what was once considered a hobby has now become a serious career path that can actually pay very generously. Video games are no longer simply designed to be played, as...

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Life after the Olympics

By Lazaros Ioannou, APC Sports Consulting Limited  Out of the 10.500 athletes that competed in the 2016 Olympics, a mere few hundred received a medal; even fewer are those who received substantial sponsorships which can support them financially after their...

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THE MARKETABILITY OF OLYMPIC ATHLETES

By Andreas Themistocleous, Contributor I probably don’t need to say this, but the Olympic Games are by far the greatest sporting event in the world, all matters taken into account. It embodies the values, principles and spirit of sports, as the world has come to...

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