Money Smart Athlete Blog

November 2017 Editorial: Building, Protecting and Commercializing the Money Smart Athlete’s Brand

Nov 1, 2017 | Editorials

November 1, 2017

The athlete’s brand is an integral part of the athlete’s career.  An athlete’s brand is their promise to their audience.  It tells their audience what they can expect from them, and it differentiates them from the rest of their kind.

Through the ages, humankind has sought out leaders in various fields.  Sports celebrities, as societal leaders are in the advantageous position to utilize their famous image and their influence for their own benefit.  The preferences and advocacies of sports celebrities, influence consumption patterns and allow them to use their fame to make money.  Consistent, strategic branding leads to a strong brand equity which means the added value allows athletes to charge the commercial use of their image at much higher rates than the rest of their peers.

This month, we are focusing on building, protecting and commercializing the Money Smart Athlete’s brand.  Money Smart Athletes should be aware that developing their brand and working on their personal marketing strategy will help them stay up-to-date and in the spotlight after their athletic career ends, thus contributing to their lifelong financial success.

Athena P. Constantinou

Email: [email protected]