Athletic entrepreneurship is a concept that combines the disciplined and goal-oriented approach required to perform in sports, with the mindset of innovation, creativity and perseverance required in entrepreneurship. Athletes have the opportunity to transfer and adapt the unique skills they have cultivated in sports, into the world of business, in a way that can provide them with a competitive advantage. Given their fame, recognition and skills, there are countless opportunities for athletes to transition into entrepreneurship in numerous fields, from launching their own clothing brand, to getting involved in technology start-ups, real estate, even health and well-being promotion; proving that business success can be achieved through an athletic perspective.
This month at the Money Smart Athlete Blog, we will look into the role of mentorship in athletic entrepreneurship and its importance. We will also explore the intersection of sports and technology, identifying potential entrepreneurial opportunities. Furthermore, we will highlight the different ways in which a strong identity in an athletic brand can be created, in addition to examining challenges and athletic entrepreneurship growth strategies. Finally, we will look into the social impact of athletic entrepreneurship, and how health and well-being can be effectively promoted in this context.
Athena P. Constantinou